Level Up Your Fanbase During The Holiday Season

Written By: CJ Hall

As the holiday season continues to unfold, music fans have recently been taking to social media to share their Apple or Spotify year-end playlists, highlighting top songs or albums that served as soundtracks of their year. This social media trend has become a modernized tradition of sorts, giving avid music listeners a chance to celebrate their individuality while kindly engaging in conversations about music that resonated with others in their community. 

From an established artist's POV, the year-end wrap-up also provides a good opportunity to connect with fans, whether by reposting social moments to thank listeners for their support or releasing holiday-inspired songs that give fans something special to enjoy during the season. 

Emerging artists can use the holidays to stay fresh and show appreciation to fans who helped them grow throughout the year. 

While year-end often brings a promotional rush, the thoughtful, personal touches during this season, like offering your time, music, and gratitude, can transform seasonal goodwill into lasting brand loyalty.

Here are a few ways you can engage with your fans during the holidays and strengthen your fanbase into the new year.

1. Holiday Giveaways: Reward Your Fans
   The holidays are a perfect time to show your fans how much you appreciate them. A giveaway not only makes fans feel special but also helps you reach new followers. Offering prizes like tickets to your upcoming show or exclusive merch can make your giveaway even more interesting. Hosting a fan contest is also fun, encouraging creative contributions like recordings of your listeners sharing their favorite songs or covers, and rewarding the best submissions.
   

2. Exclusive Content: Give Them Something Special
   As we've already mentioned, the end of the year is when fans reflect on their favorite moments. This makes it the perfect time for you to offer something special in return. Exclusive content, whether it's new music, behind-the-scenes footage, or limited-edition tracks, can make your music a part of their year-end experience. You could release a surprise demo, acoustic version, or holiday track as a gift.
   

3. Personal Messages: Show Fans They’re Part of Your Journey

   The holidays are the perfect time to show your fans they’re more than just numbers—they’re a big part of your journey. A personal message, whether it’s a video, social media shoutout, or even a handwritten note, can make them feel valued and appreciated. By taking the time to show your gratitude, you’re building a deeper bond with your audience that can last well into the new year.

4. Share Personal Holiday Traditions
   The holiday season is an ideal time to let your fans in on the personal side of your life by sharing your unique holiday traditions. Whether it’s a cozy family gathering, a meaningful holiday ritual, or even a song that holds special significance for you, these glimpses into your world help deepen your connection with your audience. By being open about your traditions, you invite your fans to see the person behind the music, allowing them to feel more connected to your story. This kind of openness builds trust and encourages fans to support you on a deeper level, strengthening their loyalty.

Next Wave: Ariel J.

Photo Cred: Ryan Gary

Written By: Chelsea Samuel | @opn.5ea

Hailing from Mississippi, Ariel J. is a multifaceted artist whose blend of R&B, Hip-Hop, and poetry reflects a rare honesty and depth. Her music creates a sanctuary for listeners that can be described as a space that’s both soulful and empowering. Read more about her journey, how she gives back to her community and a reminder for creators inside. 

Ariel J. made waves this year across social media with her 2024 single “Glow88” that found major success on TikTok. Several users flocked to use her sound, helping new fans discover her smooth and sultry sound. 

“It’s smooth R&B, saintly in some moments and more secular in others,” Ariel shares of her music. “It’s romantic, honest, and empowering.”

Ariel’s inspirations include icons like Erykah Badu, Janelle Monáe, J. Cole, and Beyoncé. These artists shaped her appreciation for full-length projects that tell stories, something she hopes to replicate with her work. 

“They made me appreciate complete bodies of work,” Ariel speaks of her musical influences. “I’m always hoping the stories I tell reach people the same way.”

The gifted artist’s journey began in church, where she honed her skills singing and playing piano. Over time, Ariel has grown into an artist who understands the power of vulnerability and evolution. She released her LP PLAY TO WIN on her 22nd birthday, marking a pivotal moment in her career. The project was recorded in her old bedroom, gaining unexpected recognition from none other than her musical inspiration, Erykah Badu herself. 

“One of my all-time favorite artists knows my name. That’s been one of the biggest motivators,” Ariel reflects.

This month’s Next Wave theme is “Give Back,” which resonates deeply with Ariel’s mission. As she continues to blossom as an artist, she reflects on how showing up in her community fuels her creative efforts. 

“I give by showing up—whether it’s performing at local events, mentoring young artists, or creating music that inspires,” she says. 

Ariel’s efforts to show up for her people extends to her online community as well. She discusses how by showing up as herself, she encourages others to do the same.

“Online, I share my journey transparently,” Ariel adds. “Encouraging others to pursue their dreams in their own way.”

Photo Credit: Ryan Gary

Her formula to success is simple. She keeps her passion for learning at the forefront by remaining a student, always asking questions and being consistent. 

“Developing genuine relationships have been key,” Ariel added to how she’s finding success. “I’ve learned to embrace challenges as opportunities to grow.”

As she grows, she’s focused on reaching wider audiences, performing on bigger stages, and continuing to build a legacy that uplifts others. Her focus is on building up young Black creatives to assist them in flourishing and telling their own stories.

Ariel J. gives thoughtful advice to aspiring creators, asking them to trust their process. 

“Make things that YOU like. Stay true to your vision and don’t rush the process,” Ariel emphasized. “Invest in your craft, be consistent, and build genuine relationships.” 

That’s the key. Be sure to follow and support Ariel J.’s journey here. 

Sometimes, It’s the Location: 5 Best Cities for Emerging Artists to Jumpstart Their Careers

The holiday season is here, and people are packing their bags, leaving behind bustling cities to return to their cozy suburban hometowns. It’s that time of year filled with family traditions, nostalgic meals, and the occasional awkward run-in with high school classmates during last-minute errands. Yet, there’s something undeniably special about going home for the holidays, a bittersweet reminder that growth often requires stepping away from the familiar spaces that once shaped us. It’s a growing pain no one warns us about but one that can be vital for pursuing our dreams. 

For emerging musicians, growth often means finding a place to call home to nurture their artistry. While the internet and social media can amplify voices across the globe, some places offer a unique blend of resources, creative communities, and cultural vibes that fuel creativity. These cities become catalysts for success, shaping not just the music, but also the journey of the artists themselves. 

Whether you’re looking for a collaborative scene, inspiration from a city’s essence, or simply a space where your sound can resonate, these destinations have proven to be helpful ground for emerging musicians. 

Atlanta, Georgia

Atlanta is a city buzzing with Southern hospitality, world-class wings, and an unapologetic pride in its musical legacy. Known as the birthplace of trap music, the city’s vibrant streets beat with creativity. From the iconic Usher to today's chart-toppers like Lil Baby and Summer Walker, Atlanta’s music scene is diverse, inclusive, and ever-evolving. Venues like The Masquerade and The Tabernacle have been essential spaces for both legendary acts and emerging talents. And major labels like Quality Control, Grand Hustle, and LVRN are shaping the next generation of artists. The mix of Southern charm, excellent food, and a deep music culture makes Atlanta a mecca for those seeking a place to build and grow their careers.

Los Angeles, California 

Los Angeles is where the dreamers go. The city has boundless creative energy, and it's no doubt that the music scene mirrors that. L.A. has everything from indie-rock sanctuaries to underground hip-hop shows, with iconic venues like The Troubadour, The Echo, and The Roxy Theatre that helped launch the careers of acts like Kendrick Lamar. Labels like Top Dawg Entertainment, Aftermath, and Brainfeeder are not only shaping the city’s scene but also pushing boundaries across the globe. Whether you're seeking palm trees or underground shows, Los Angeles offers endless opportunities for emerging artists to find their voice, connect with like-minded creatives, and turn their passion into reality.

Brooklyn, NY 

Brooklyn is where grit meets glamour. Its eclectic neighborhoods are full of culture and history. The borough is also notably home to a music scene that thrives on experimentation and boundary-pushing, whether indie, hip-hop, or jazz. The venues—Brooklyn Bowl, Music Hall of Williamsburg, and Baby’s All Right—have upheld the music scene for years, having launched acts like Mos Def to Jay-Z. Brooklyn’s undeniable "it” factor is defined by the many new ideas and sounds emerging from its diverse communities. The city remains a hub for creative minds looking for a place to evolve, collaborate, and take risks.

Chicago, Illinois 

Chicago is a city with a rich musical history and beautiful summers, blending its blues, jazz, and soul roots with a thriving contemporary hip-hop scene. The city has a homey, no-nonsense vibe that reminds artists to stay true to themselves. The Chi’s winters are cold and relentless though, much like the work ethic of its artists. Venues like The Empty Bottle, Lincoln Hall, and The House of Blues have been key spots for up-and-coming acts, including Chance the Rapper and G-Herbo, who started their careers performing there. With its deep cultural roots and growing young talent, Chicago remains a key city for emerging artists looking to build their careers and make an impact.

Washington, D.C. 

Washington, D.C. has a dynamic music scene shaped by its rich cultural history, from Go-Go and jazz to modern hip-hop and R&B. The city has produced artists like Ari Lennox, Brent Faiyaz, and Rico Nasty, whose diverse sounds reflect D.C.’s evolving music landscape. Venues like the 9:30 Club, U Street Music Hall, and The Howard Theatre have been helpful in launching the careers of artists like Wale. D.C. remains a hub where music and activism intersect, fostering a creative community that drives both artistry and social change.

Next Wave: zi starchild

Photo Credit: Aaron Diaz and Jordan Mason

Written By: Chelsea Samuel | @opn.5ea

zi starchild is filled with interstellar soul and boundless creativity. Rooted in ancestral wisdom and cosmic wonder, zi embodies the essence of light and interconnectedness. The multi-talented artist shares how he’s crafted an otherworldly sound that has become a retreat for his listeners, facilitating space as an offering to his community, and what he’s most excited about building upon in the near future. 

The name zi starchild, derived from "zi," meaning light, and "starchild," was detailed as a gift from ancestors. He describes it as a convergence of many lineages and a boundless creativity that spans galaxies. 

“A child of the stars,” zi describes how their ancestors influenced their artist name. “We are born of many stars and represent the influence of the many that came before us.” 

zi is made up of several gifts. From artist, community leader and healer, they have created a world that spans across the galaxy. 

Listeners, who may come across zi’s music organically, are prioritizing healthier lives, invested in traveling out and in, seeking luxury care and creating new ways to share love and life together. Their music is inspired by life itself, with sounds of nature and uplifting frequencies that draw you closer to yourself. 

“It’s been widely described as healing and refreshing for the soul,” zi shares of their sound. “Like a psychedelic experience of breathing and picking flowers in outer space.” 

Photo Credit: Aaron Diaz and Jordan Mason

Their latest album, Inner Space, explores all the themes detailed above. It’s a complete journey of exploration and evolution to ourselves. With stand-out tracks like “Perfect As You Are” and “Care For the Land,” zi encourages listeners by sharing stories that obviously come from lived experiences. 

Currently, zi is experimenting with “monk rock,” a concept as intriguing as it sounds. 

This month’s Next Wave theme is “Give Back,” which simply means voluntarily providing help and usually with community in mind. For zi, giving back is central. Through facilitating a sanctuary space that gives artists, moms and community stewards a land-based environment to just breathe, be, connect and create alone or together, they embody intentional community care.  

Lately, they have also been hosting bi-weekly dinners for creators that relate to money, trust, growing together and envisioning ways to be of optimal support to each other.

“So much we could say here,” zi offers. “But I’ll just say we’re always paying attention to what’s needed and looking for ways to be of service. Most, if not all, of the service starts with confirmation from Spirit.”

zi’s journey is built on authentic connections. From volunteering at shoreline cleanups to crossing paths with mentors like Lauryn Hill’s manager in Brazil and Quincy Jones’ engineer in Hawai’i, synchronicity has played a pivotal role in their growth. 

“Real life living and sharing art,” they say, is the foundation of their brand.

Photo Credit: Zeus Views.

Their creative process is intuitive, drawing from inner and outer worlds, producing music that resets nervous systems and fosters connection. From their debut as a 17-year-old SoundCloud sensation with other 100k listeners to performing at the 2024 BET Awards and Atlanta’s High Museum of Art in 2024, zi’s evolution is both inspiring and grounded.

“There were invitations to be sponsored by Karmaloop, performing as an opener for Chance the Rapper, along with label meetings and more,” zi remembers. “It’s changed so much since then. We about to start going door to door with it though and engaging our local Stone Mountain community to build up a new base. Super hype about it.”

As they pave new roads in genre and artistry, zi starchild reminds us that Black artistry is foundational and limitless. 

Continuing to reflect on their path, he adds, “Giving begets being given to. Always here to give when and as we can.”

As for artists looking to forge their own paths, zi starchild offers helpful advice.

 “Trust yourself. You’ve got this—but you don’t have to do it alone,” they advised. 

Photo Credit: Aaron Diaz and Jordan Mason

The starchild is reimagining music and beyond by creating a brand-new wave yet again. They have hopes to make music especially for their family. 

“I’d like to make music my 3 year-old baby brother, Zen, my brothers Daylen and Destin, and my sisters, Yahya, Yasata, Yanaiya, Diara, Dayah,  would all love,” zi shared. 

They also added that they’re excited to grow as a man and reach the entire globe with the emergent genres they’re creating. 

“We paving entirely new roads with genre and all,” zi shared. 

To support zi starchild and the children of the stars’ community, be sure to follow their movement here. 

Women Are Leading the 2025 Grammys—It’s Time to Make Room for Them in Music Production

Written By: CJ Hall

With the 2025 Grammy nominations recently unveiled, one exciting truth stands loud and clear: women are reclaiming their power and making waves in the music industry.

So many groundbreaking moments are going down for women at the music industry’s most coveted awards in 2025. Doechii becomes the first female rapper ever to land a nomination for Best Rap Album. Queen B reigns supreme with the title of most nominated artist in history with 99 nominations. The girls are boldly reassuring us that they’re having their way. 

But despite there being long-time representation in categories like Best New Artist for women, one hard truth didn’t go unnoticed—women are outnumbered again in the Producer of the Year category.  

Music is often celebrated for its role in shaping culture, especially in a world so honorably enriched by women. The lack of representation in the music production category at the Grammys makes one wonder: what needs to change in order to see some real progress and diversity in the industry? 

A 2022 report by the University of Southern California shared that women surprisingly comprised the lowest percentage of nominees for Producer of the Year at the Grammys, with 1.9% of female nominees in the category over the past decade. 

“For women songwriters and producers, the needle has not been moved for the last decade. In particular, women of color are virtually shut out of producing the most popular songs each year.  We know there are talented women from all backgrounds who are not getting access, opportunity, or credit for their work in this arena.” says Dr. Stacey Smith of USC’s Annenberg Inclusive Initiative. 

Another contributing factor could be the enmeshed pattern of producers working within tight networks, often led by men. While it’s natural to stay locked in with your same circles, this pattern could be overshadowing opportunities for diverse talent to thrive. Breaking this cycle requires a real conscious effort to make connections that have more inclusivity and embrace new voices. 

Despite representation challenges, women have consistently excelled in music production, working both behind the scenes and at the forefront, earning recognition for their invaluable contributions. Icons like Missy Elliott have completely transformed hip-hop with her timeless sound and experimental arrangements, boldly proving that women can lead creative vision in the studio. Similarly, WondaGurl shattered industry barriers as a young producer, crafting chart-topping hits for artists like Travis Scott and Rihanna, while leaving a lasting mark on modern music. Innovators like Kesha Lee have made history as the first female engineer to win the Best Engineered Album Grammy for Beyoncé’s 'Black Parade.' 

That said, encouraging women to pursue engineering programs and other opportunities in music production is vital in driving change and challenging the status quo, ensuring they have the resources and platforms to be recognized for their talents and not overlooked in the process.

The industry must supportively push women forward to thrive in these roles, whether through mentorship programs, engineering programs, or initiatives that promote greater diversity and inclusion. By providing the support and resources needed to nurture talent, we can ensure contributions are valued at every level of production.

Women are already excelling in so many areas of music—the potential in production could make room for limitless representation, and the industry would be stronger if it highlighted diversity and behind-the-scenes contributions more equitably.

The Power of Unity: These Artist Collabs Helped Propel Their Careers

Written By: CJ Hall

The infamous statement, "there is power in numbers," isn’t one-dimensional by any means. Coming together in numbers really can push change and make way for advancements that improve our way of life. The philosophy holds true in artistry too—when artists team up to creatively blend their unique styles, platforms, and sounds, it has the potential to resonate with audiences in iconic ways, propelling rising stars and transforming them into household names.

Collaborations in general have been shown to increase visibility and streaming numbers for artists. According to a study by Music Business Worldwide, tracks featuring high-profile collaborations tend to outperform solo releases by up to 30%, driving up chart positions and creating opportunities for cross-promotion across fanbases. 

When artists come together it’s about amplifying their reach and connecting with listeners in new, powerful ways. This article explores how unity in music can spark something greater than the sum of its parts. 

Here are a few standout partnerships that showcase the power of connection between two rising talents:

Lil Uzi and Playboi Carti

Lil Uzi Vert and Playboi Carti’s collaboration on “Wokeuplikethis” was more than just a moment in time—it was a glimpse into the shared energy that fueled the duo’s rise in hip-hop. The two were more than collaborators; they’re actually friends who locked in understanding each other’s creative vision and found a route to play off that connection in their music. “Wokeuplikethis” is inevitably an anthem for a generation of listeners drawn to the raw, rebellious sound of the new wave of rap. Uzi and Carti’s bond brought a fresh authenticity to their music, propelling them both to stardom and solidifying their influence in the era of SoundCloud rap.

SZA and Travis Scott 

When SZA and Travis Scott teamed up for the 2017 hit “Love Galore,” it marked a turning point in both of their careers. For SZA, the track was a key moment in her rise to stardom, helping to propel her debut album Ctrl into the mainstream. The album went on to receive critical acclaim and several award nominations, solidifying SZA’s place as one of the leading voices in R&B. Her collaboration with Travis Scott thoughtfully blended her raw, soulful style with his ethereal, trap-infused sound, creating a radio hit that helped chart Sza for the first time on Billboard’s Hot 100. For Travis, “Love Galore” was a milestone in his growth, building on his growing reputation and helping him rise to become one of hip-hop’s biggest stars.

Kanye West and Kid Cudi 

Kanye West and Kid Cudi’s collaboration on “Day ‘n’ Nite” was a huge moment for both artists. Before the mainstream success of “Day ‘n’ Nite,” Kid Cudi was an enigma in the hip-hop scene. But Kanye, with his unrelenting creativity and innovative production style, saw the potential in Cudi’s experimental sound and emotional depth. Their joint projects, like Kid Cudi & Kanye West's Kids See Ghosts, allowed both artists to explore new musical territories, blending Cudi’s introspective style and infamous hums with Kanye’s colorful approach to production.

Jhene Aiko and Childish Gambino 

Jhené Aiko and Childish Gambino’s collaboration on "Bed Peace" in 2013 came at a time when both artists were carving out their own unique spaces in music. Jhené, with her calm, ethereal sound, and Gambino, blending hip-hop, R&B, and funk, brought an effortless, yet powerful synergy to the track. In 2013, both were still on the cusp of mainstream recognition, and “Bed Peace” allowed them to reach new listeners. For Jhené, it marked a key moment in her journey, pushing her profile ahead of the release of her acclaimed album Souled Out. For Gambino, it showcased his versatility and further solidified his ability to blend genres, paving the way for his continued success in both music and other creative ventures. 

HER and Daniel Caesar 

When H.E.R. and Daniel Caesar teamed up for "Best Part" in 2017, it was a moment. The track's smooth, emotional vibe showed both artists' raw vulnerability and chemistry, quickly becoming a modern R&B classic and romantic staple. For H.E.R., it marked her emergence from anonymity, stamping her as a powerful force within the R&B genre. For Daniel Caesar, it catapulted  him to new heights, earning critical acclaim and a Grammy. "Best Part" was the perfect collab, boosting both artists' depth and propelling their careers to the forefront.

Next Wave: Saneit

Photo Credit: Karl Ray

Written By: Chelsea Samuel | @opn.5ea

Saneit is not your typical R&B artist. She’s redefining authenticity and community with music that combines raw emotions of love, loss, joy and resilience. Read more about how she’s unifying through her art, embracing her individuality and being transparent in her journey. 

The Chicago born, LA-based artist offers listeners a space where real, heartfelt stories take center stage. Saneit explores different themes throughout her music, expressing that each song is a heartfelt reflection of her unique experiences. 

"My music captures the raw emotions of my life," she says. "Through themes of love, grief, celebrations, and joy."

Saneit’s latest single “Silent Mode” dropped over the summer, delicately talking about a silent night of deep passion. Her last project Automatic was released back in 2023 with fan-favorite singles like “Breakfast In The Morning” and “I Know” that give you that true R&B feel fans know and love. 

Saneit’s signature sound blends classic R&B with a fresh, modern twist, evoking the soul-stirring vibes of legends like Monica and Lauryn Hill while staying refreshingly unique.

Saneit’s influences read like an R&B hall of fame: Monica’s emotive depth, Lauryn Hill’s vulnerability, Missy Elliott’s inventive edge, and Ciara’s dynamic energy all play a role in her artistry. But it’s Whitney Houston who holds a special place in her heart. 

"Whitney is my all-time favorite," she shares, speaking to the deep connection she feels with her music. With these influences, Saneit’s songs have an undeniable richness and sincerity that resonates deeply with her fans.

Despite the oversaturation in today’s music industry, Saneit views it as an opportunity. She realizes that everyone has a space to share their own experiences through art. 

"I don’t see the industry as oversaturated," she shares. "I believe there’s always room for my unique voice." 

This mindset reflects her approach to standing out in her field, prioritizing authenticity above all else. With an emphasis on “unity,” Saneit shares that her focus on being authentic no matter the platform or audience has helped her cultivate a dedicated and supportive community. 

Photo Credit: Karl Ray

"The community I’m building is genuine and supportive. My transparency inspires others to chase their own goals," she adds.

Saneit also reflects on how she’s fostered community online and offline by actively engaging and supporting her fans and fellow artists alike. 

“Whether it’s collaborating, sharing resources, or simply encouraging one another, I believe that lifting each other up creates a stronger, more connected community with a common purpose,” she adds. 

As a businesswoman, Saneit embraces an entrepreneurial mindset, recognizing her music as a business. This perspective has helped her navigate the industry strategically, allowing her to build a solid foundation for growth and success. Her many career milestones, like selling out headlining shows, have served as affirmations of her hard work. This has driven her forward as she continues to expand her reach and artistry.

 "Each sold-out show is a reminder that my music resonates," Saneit reflects in our exclusive interview.

From using her talents off the stage like doing hair for celebrities like North West, Saneit is all about reshaping what it means to be a full-time artist in 2024. Through it all, Saneit’s formula for success is simple yet powerful: faith. 

"My trust in God guides me," she says. "This deepening faith empowers me to rise and face challenges with confidence." 

With dreams of performing at award shows and embarking on her own tour, Saneit’s excited about the future, fueled by her authenticity, spirituality, and passion for connecting with her audience. She didn’t leave us without some helpful advice for emerging artists. 

“Be yourself. Authenticity is your greatest asset.” 

In a world that often pushes for conformity, Saneit’s journey proves that staying true to who you are can create waves that reach far beyond music.

Be sure to follow Saneit for more on her music and upcoming shows here. 

Next Wave: Jean-Luc

Photo Credit: Caroline Safaran (Jl-Kiss)

Written By: Chelsea Samuel | @opn.5ea

Jean-Luc is more than just an artist, DJ, or actor—he’s the blueprint for what it means to build a career on your own terms in New York City. Known for his unique, genre-blending sound and his hilarious “clout guy” persona online, Jean-Luc is creating a community where style, music, and creativity converge. Read more about his inspirations, building a name for himself and unifying as a multi-hyphenate creator. 

“It’s music to get you moving,” Jean-Luc says about his sound as a fusion of influences from the ‘90s dance music and mid-2010s SoundCloud rap era. 

The NYC based artist nods to icons like Daft Punk, The Outhere Brothers, and Playboi Carti. We were first introduced to this pop star nearly a decade ago. His full-length 2019 project American Fantasy was in constant rotation with stand-out tracks like, “What I Want” and “On Time” featuring Rob Olu and Lil Evo. 

Lately, he’s been releasing stand-alone singles like “Designer Coat,” “New Baby,” and “Kiss.” We are impressed by how Jean-Luc continues to expand his pop sound and embrace the wonderful evolution of music. 

Raised on the internet, Jean-Luc used trial and error to build his brand, a journey that’s come with its share of experimentation. 

“I think for a while I was trying to be ‘cool’ on the internet,” Jean-Luc tells us. “It was when I started having fun with it that I saw people really enjoy what I was doing.” 

That approach has surely paid off as Jean-Luc’s online presence combines humor, music, and style, bridging a connection with fans across the globe and securing collaborations with brands like Converse and Urban Outfitters.

“My favorite so far was probably the one I did for Urban Outfitters,” Jean-Luc shared of building organic brand partnerships. “I found them in middle school and was like an unpaid ambassador putting everyone on. Very full circle moment.”

Jean-Luc’s world isn’t just digital. He’s also embedded in NYC’s vibrant downtown scene, where his love for nightlife, street style, and performance merges. His aesthetic is rooted in ‘90s and 2000s fashion and inspired by icons like Tom Ford’s Gucci era and the “sexy” visuals of Calvin Klein and Dolce & Gabbana. 

 “I think I’m just focused on creating the things I’ve always wanted,” he says, adding that connecting online and offline with like-minded creatives is central to his ethos. “Creating can be isolating, so it’s crucial to be around people that get your hustle.”

Jean-Luc talks about how music has always been his “first love” but acting is another passion for him. He credits how going to acting school nurtured that desire and eventually led him to building this “clout guy” persona online. 

“I went to acting school for a couple years and had an idea for a show and character that I started to tease online,” he adds. “It’s snow balled and luckily brought me this platform that allows me to create for a living which is fun.” 

He hopes to expand even more next year so that his focus is 60 percent music and 40 percent skits. 

Photo Credit: Caroline Safaran (Jl-Kiss)

This month’s Next Wave theme is “unity,” which means to come together for a common purpose or action. Jean-Luc shared how significant it’s been to build community as an artist, and how he utilizes his worlds online and in real life. 

“The internet has been an amazing place to meet people,” Jean-Luc shared. “I also go out a lot and love seeing the same people IRL [in real life]. The downtown scene feels a bit high school which makes things fun.”

Looking ahead, Jean-Luc is ready to launch his new EP, drawing fans into his evolving sound with dance beats and a blend of hip-hop nostalgia. 

“I’m very excited for this new music and to get everyone dancing to it,” Jean-Luc shared his anticipation. “Taking the time to be inspired visually and figure out the story I want to tell but it’s going to be a moment. God willing.” 

For fans of Jean-Luc, now is the time to dive in and support this NYC creative’s expanding  journey. As he says, “It’s always better to be here early.”

Follow Jean-Luc on social media here. 

Taking Pride in Your Craft: How This Music Streaming Platform is Empowering Emerging Artists

Written By: CJ Hall

For artists new to the scene, taking pride in your craft isn’t just about making great music—it’s about owning your journey, taking actions or next steps on the support you have available, and getting paid fairly on the backend for all your hard work. 

Audius, a music streaming platform, recently announced a major upgrade to its payment system, sparking excitement among artists and fans alike. It allows artists to share their work directly with fans, without relying on a record label to control the process. And it doesn’t hurt that major names like Nas and Pusha T, who’ve invested in the platform, are backing it too.

In a press statement, Nas emphasized the game-changing potential of this technology, saying, “I believe [blockchains] might be the most important technology to ever hit the music industry. Everyone who uploads to Audius can be an owner. You can’t say that about any other platform.” His investment shows a strong belief in Audius’s ability to empower artists and transform the industry.

While we’re not here to push any specific platform, it’s worth taking note how this shift supports artists wanting to take control of their careers. Audius is working to change the harsh reality that so many musicians struggle to earn a fair income from streaming.

1. Keep 90% of Your Earnings

With Audius' new payment system, artists can now keep 90% of their earnings. This is a major shift from traditional streaming platforms that often take huge cuts. As mentioned in Music Business Worldwide, this structure is designed to reward artists directly, allowing them to earn more from their work. 

2. Get Paid Faster with USDC

Audius pays artists in USDC, a stable cryptocurrency that’s tied to the U.S. dollar. Think of it as a way to faster payments—no waiting around for checks to clear or funds to process. This approach addresses a common frustration among musicians, making it easier for you to access your earnings when you need them most. According to research, this immediate solution can significantly enhance your cash flow, allowing you to reinvest in your music and manage your finances more effectively.

3. Simplify Your Distribution

Getting your music on multiple platforms can be a hassle. With Audius, your tracks are automatically distributed to giants like Spotify and Apple Music, simplifying the process. As mentioned earlier, this feature was built to help artists focus on “creating and engaging with their fans” rather than getting bogged down by logistics. 

4. Building Strong Fan Relationships

Engaging with listeners is super important, and Audius encourages direct interaction. With tools for exclusive content and special engagement opportunities, you can create a community that genuinely shows love as a fanbase. The platform's design is meant “for artists by artists,” adding to the importance of building relationships. 

5. Owning Your Future

At the core of Audius' new system is control and ownership. Artists maintain the rights to their music and decide how it’s shared, which is a big advantage for independent musicians. This can push artists to take control of their content, giving freedom to shape the career path the way they see fit.

Final Thoughts

Audius’ new payment system offers a great opportunity for emerging artists ready to take control. With the ability to keep more of your earnings, get paid faster, streamline distribution, and connect with fans on a deeper level, you can embrace your solo journey with more confidence. 

As you navigate the path, staying informed about tools like Audius can help you create a future that truly reflects your hard work and creativity. Explore these options and put yourself in the space you aspire to be in.

Four Undisputed Holiday Jams

Leaves are finally falling, and the hot, sweltering afternoons under the sun behind us. We’re finally entering that joyful part of the year – holiday season! Holidays are synonymous with warmth, nostalgia, and the joys of togetherness filling our homes with love and serving as the canvas of cultural expression. And as we transition into this season, I’m often reminded of the incredible ambiance and spirit it brings. 

From spooky cobwebs adorning Halloween decor, to reindeer gracing the front yards of family homes, traditions invite kids to make their list and check them twice. Yet, as we embrace the festivities, it's essential that we highlight how the music accompanying our celebrations not only serves as a soundtrack, but also embodies pride in our identity and legacy. 

When we consider holiday scores, Black artists have made such a lasting impact, crafting festive tunes that resonate deeply with our rich heritage. It’s important for us to continue pouring into this part of our cultural landscape. By tapping into the creation of holiday music, creating holiday classics that resonate with generations can be just as iconic as Mariah Carey’s success on, All I Want for Christmas Is You.

Some of the most quintessential holiday anthems have been captured by black artists capturing the essence of love, community, and even longing. Emerging artists have the opportunity to build on this legacy, enriching their own personal experiences with family and the current state of the world to bring towards that feeling of togetherness, making it relevant for success for today’s audiences. Also tapping into this lane of creation can open doors to collaborating with filmmakers, advertisers, and event planners, further expanding your reach and impact in the industry.

Here are a few notable musicians who have made big contributions to holiday music: 

Screamin’ Jay Hawkins - I Put a Spell on You 

I Put a Spell on You is renowned for its haunting vocals and dramatic delivery, originally performed by Screamin’ Jay Hawkins. The track has been covered by numerous artists over the years, including Marilyn Manson and Annue Lennox, and has appeared in iconic films like Hocus Pocus and Joker. Hawkins’ original rendition is a true performance piece, featuring eerie sound effects and a tone that evokes a sense of dark romance. Although it didn’t chart on Billboard’s pop or R&B lists, it became one of his greatest commercial successes, selling over a million copies. Screamin’ Jay’s distinctive growls and moans have solidified this track as a Halloween classic making it a favorite for spooky celebrations. 

Ray Parker Jr. - Ghostbusters 

Ray Parker Jr.’s Ghostbusters, dropped in 1984, is a classic anthem that became the heartbeat of the iconic film. Tailored for the movie, the track is packed with a catchy hook and a vibe that captures the innocent and fun side of ghostbusting. Parker’s energetic vocals catapulted the song straight to the top of the Billboard Hot 100 in 1984, where it reigned for three whole weeks. Despite the track stirring up some drama for sounding like Huey Lewis and the News, Parker’s style scored him a Grammy nod for Best Pop Male Vocal Performance. Till this day, Ghostbusters stands as a strong Halloween staple with its unforgettable chorus and playful vibe. 

Donny Hathaway - This Christmas

Donny Hathaway's "This Christmas," dropped in 1970, is a soulful holiday jam that’s become a must-have for any festive playlist. With his powerful vocals and genuine emotion, Hathaway captures the joy and warmth of the season, making us feel all the feels. Featured on his album Evergreen, the song has stood the test of time, showing up in movies and commercials and getting love from artists across genres who cover it. Its rich blend of R&B and jazz vibes sets the perfect tone for holiday gatherings. With an unforgettable chorus and a message about togetherness, "This Christmas" is a classic that reminds us what the season is really about.

The Temptations - The Temptations’ Christmas Card

The Temptations' Christmas Card, dropped in 1970, is a holiday gem that brings their smooth Motown vibes to the season. With tracks like "Santa Claus Is Coming to Town" and the original "My Christmas Tree," this album is all about those warm, feel-good feels. Their amazing harmonies and soulful melodies make it a must-have for holiday gatherings. It’s the perfect soundtrack for nostalgia and good times, reminding us why The Temptations are holiday classics.

Next Wave: Jordan W. Carter

Photo Credit: Creatrx

Written By: Sammy Approved | @opn.5ea

Jordan W. Carter is a multifaceted artist hailing from Southwest Atlanta, blending southern rap with jazz and gospel influences to create music that’s flamboyant, savory and introspective. Whether he's dropping viral bars, nurturing Black youth through the arts, or DJing, Carter’s curiosity and versatility are what set him apart in the game. Read more about how Jordan’s forging a path for his art by being himself, practicing self-awareness and soaking it all up like a sponge.

Jordan describes his sound as a mix of “southern rap, jazz, and gospel,” with an emphasis on storytelling that reveals the essence of who he is. Through tracks like those on his latest album, Head of the Flavor Team, listeners can hear his signature wordplay layered over jazz-inspired production. This unique sound reflects Jordan’s diverse music background and love for both the streets of Atlanta and his time studying concert percussion at Boston University.

“I am greatly influenced by T.I., Young Thug, Outkast, Bankroll Fresh, Migos, Young Dro (all the Atlanta legends),” Carter shared the artists who have inspired him. “And classical music as my undergraduate degree was in concert percussion at Boston University. I also have loved jazz since playing the vibraphone in my middle school jazz band and even have a vibraphone in my apartment. ”

Our introduction to Jordan’s musicianship started in the band room at Benjamin Elijah Mays High School in Southwest Atlanta. As a group of extremely well-rounded musicians, there are only a handful that continued in the arts beyond that legendary hallway. Jordan W. Carter was one of the creative students, who decided to take that risk.

“From my yellow glasses to chihuahua fatherhood, I show people who I am, what I represent, and those who identify, identify,” Jordan confidently reflected on who he is. “Those who don’t, don’t.”

Photo Credit: Creatrx

Carter’s personality shines not just in his music, but also in the community he’s building. He compares his circle of supporters to “art-school Gryffindors,” a humble crew that values friendship, creativity, and excellence while embracing their individuality.

“I don’t rock with J.K. Rowling because of her anti-LGBTQ vibes,” he’s sure to add, highlighting his commitment to inclusivity and self-expression. Even with his vibrant artistry, Carter admits to struggles with self-doubt and the realities of navigating the music industry.

“Honestly, it is a journey. Sometimes I hate my art and don’t take any pride in it,” Jordan shares candidly. “I’m just out here trying my best and whoever rocks with that will be here to stay. ”

Yet, he continues to push forward, realizing the great responsibility he has as a human being and an artist. As a music educator and community builder, Jordan continues to have fun, dance, make music, and nurture black children through performing arts.

Carter more recently learned to produce his own music, which has allowed him to take control of his creative process. The Atlanta artist shared how learning to make his own beats has been a transformative milestone in his career so far.

“My lyrical ability combined with my new production skills make me feel extremely powerful,” he says. “I have one song that I produced out now called ‘Space’ and it feels like one of the best songs I’ve ever made. My voice over my own instrumentals just sound perfect together and I am putting out an album that I completely produced.”

Carter’s evolution has been a joy to witness as he continues to show up authentically as himself in music and online. He credits his personal development to the challenges he has overcome from unemployment to betrayal to illness.

“These tribulations are reflected in my music,” Carter shared. “Also, my curiosity in other sounds has certainly helped me to evolve.”

Jordan also mentions his experience living in New York City the past few years has been essential to his growth. Though he admits that as a businessman, he has more work to do.

“I feel like I am terrible [at business] which brings me a lot of insecurity at times,” Carter vulnerably shared. “I just want everything to be free and I am not even going to get into all my failed business endeavors, but just know, I have a lot of room to grow in this department.”

This month’s theme is Pride, and Jordan’s vulnerability, authenticity and musicianship is something to be proud of. Pride is considered a feeling of deep pleasure or satisfaction derived from one's own achievements or from qualities that are widely admired.

While Jordan might have his own bouts with doubt, his tribe continues to root him on, recognizing his innate ability to create vibrant, catchy sounds with a real message. Carter shares the ways in which he takes pride in himself and his art.

“Taking pride right now could mean showing up for myself in large and small ways. From making my bed each morning to practicing my lyrics before a show,” Jordan shared. “Life isn’t going to hand over wins easily everyday so it's important to make your own victories. Ifeel like doing that is kind of propelling your career because you’re defining what success is and putting your best foot forward to achieve that.”

It’s quite obvious what Jordan’s personal superpower is and that is his selflessness and self-awareness. Though he believes his self-awareness is also his “biggest enemy.”

“Because I can easily beat myself up because I ALWAYS know better,” Carter adds. “I know myself, therefore, I always know what is best for me. And when I don't do what’s best when I KNEW better, I definitely slap myself on the wrist in some unhealthy ways.”

Fans may see Jordan as the Head of the Flavor team, a Crazyman???, or the Kendrick of theSouth, but he’s courageously making room for all his gifts and passions.

“Sometimes I want to DJ. Sometimes I want to run a dance company. Sometimes I want to rap. Sometimes I want to compose quartets with obscure instrumentation. Sometimes I want to write comedy,” Carter revealed. “I do have a very colorful background that allows me to speak to a wide array of experiences, but I really am still figuring things out.”

Photo Credit: Creatrx

While he’s figuring it out, he has found his personal formula to success in learning from other artists. As a music savant and student of the game, he is thoughtful of different sounds, patterns and performances to continue learning from and incorporating in his own sound.

“My formula is being a sponge,” he adds.

Jordan shares helpful advice to aspiring artists saying, “Become fearless. You have to be ready for positive and negative feedback from every which way, online and in-person. Keep close friends around to support your progress and set expectations for growth because you may easily forget why you started making music without getting this type of support from others. ”

As for the future, Jordan W. Carter is still working on it, and that’s part of his charm. Whether that’s becoming a meme or hearing artists cite him as an influence, Carter is excited for what’s to come.

Be sure to connect and support Jordan W. Carter here as he explores art one day at a time.

Don’t Call Social Media A Shortcut: It’s Reshaping Artists' Futures

Written By: CJ Hall

In today’s music industry, social media is more than just a promotional space. Artists aren’t having it with record labels; no longer waiting for them to notice who they are or what they’re about. Instead, they’re forging their own paths with the help of popular social platforms like Tiktok and Instagram. These spaces have begun to allow creators to connect directly with their audiences with vulnerability and viral moments that can catapult their careers right into stardom.

It’s kind of hard to imagine life without the internet nowadays. It influences how we connect, learn, and engage with the world around us. And as these advancements continue to unfold, old-school norms are being ditched, making way for new ways of living, conducting business, and uncovering information.

Over the last two decades, the music industry has experienced a cultural renaissance of sorts, powered by the rise of digital technology and social media. According to a report from the IFPI, around 73% of global music revenue now comes from digital platforms, highlighting how energetic these tools have become for artists looking to pull in new listeners and income.

In the spirit of change, popular social media platform TikTok recently announced a partnership with UnitedMasters. The team-up gives TikTok access to UnitedMasters’ full catalog of music, ensuring greater exposure for independent artists while providing commercial opportunities through TikTok’s Commercial Music Library.

As good as things look, this partnership boosts TikTok's position in the music industry, offering a ton of benefits for new artists, record labels, and those looking to reignite their careers. A report released by TikTok in November 2023 highlighted that its 1 billion global users are significantly more likely to discover and share new music on the app, with 75% finding new artists through TikTok clips. This partnership and these statistics supportively stamp why social media can be a hotspot for discovery.

Grammy Award-winning artist Coco Jones sat down with Keke Palmer on her podcast, Baby, This is Keke Palmer, telling her how consistently posting on Instagram and TikTok revived her career and connected her to a wider audience after facing challenges transitioning from her early Disney child-acting days.

Through TikTok and Instagram, Coco opened up about her life post Let It Shine, her challenges, and her passions, inviting fans into her world in a way that felt so real and relatable. With each post, she revealed a fuller, more authentic picture of herself, which ultimately resonated with her audience and led to a powerful reemergence. Her Grammy-winning record, I C U, became a viral TikTok sound, creating a potent ripple effect among both old and new fans alike.

While Coco’s story portrays the positive impact of social media, it’s important to also flag that these platforms do come with some setbacks. 

Music critics often argue that social media is a shortcut, pushing artists to prioritize rapid, surface-level engagement over real growth and authenticity. The constant thief of comparison and the viral nature of trends can also create unrealistic expectations, overwhelming artists and causing them to get lost in the vortex (feed) and down a rabbit-hole of hating ass commentary. 

“Artists having too much access to reading comments about what the fans say about them or rather what they think about their art on social media will ruin a lot of artistry, especially musicians.” stated South African Artist, Sjava, in a discussion on Twitter (X). 

However, with Coco serving as lead of the counter-narrative conversation, she proves that it’s possible to put a middle finger up to the noise and actually take advantage of the double-edged sword.

With the recent partnership between TikTok and UnitedMasters, independent artists now have enhanced opportunities to connect with fans and create new revenue streams. By utilizing these resources, emerging musicians can navigate the evolving landscape more effectively, proving that social media and technology can provide huge support in building a sustainable career.

It’s not a shortcut; it’s the resource.

Next Wave: Anna Field

Written By: Sammy Approved | @opn.5ea

This month’s next wave artist is doing things her own way and inspiring other little Black girls to be encouraged to sing across genres. Anna Field is an ethereal artist with an unforgettable voice, making waves with the ambition and vulnerability she expresses in her music. Read more about her influences, how she takes pride in her sound and her journey, and her commitment to authentic and bold expression.

Field describes her sound as “experimental,” blending dance, jazz, pop, and folk with an emphasis on storytelling and affirmation.

“I just try to stay true to myself,” she says.

Drawing inspiration from artists like Feist, Marvin Gaye, Donna Summer, Daft Punk, and Radiohead, Field finds empowerment in pushing musical boundaries and rejecting conventional song structures.

Growing up as a self-described “daughter of the internet,” Anna used social media to make connections, starting out by singing background vocals for local Atlanta artists. Her father

played a pivotal role, encouraging her to get vocal coaching and perform at open mic nights.

“My dad pushed me to go out and get a vocal coach and start doing open mic nights, which

I used as artist development,” Field reflects on her early experiences. “I did some acting and commercial modeling to get comfortable in front of cameras. And I feel like that was my college.”

Since then, she’s embraced artistic growth by taking advice, working with diverse writers, and pushing herself out of her comfort zone. Her latest project is appropriately titled, Medicine, as her voice literally soothes the soul.

Anna’s artistic journey hasn’t been easy, but she has found it quite rewarding. Field recounts attending the Grammys in 2019 after participating in a music competition sponsored by Lincoln, a moment that validated her dreams of performing on big stages.

“It’s possible to make money off of what you love, and it’s possible to thrive in it,” she says.

October’s theme is “pride.” This can be defined as consciousness of one's own dignity or to be especially proud of a particular quality or skill. Anna has been able to take pride in her art while building community through her authenticity to the craft and herself.

As a Black queer alternative artist, Anna is also challenging stereotypes and bending genres. She continues to explore a sound that is seemingly unconventional for Black artists.

“For a long time, people assumed I was an R&B singer when I told them I’m an artist,” she explains.

Now, she’s carving out space in genres where she’s not the norm, offering representation for future generations. Anna is committed to bold, authentic expression with captivating visuals to accompany her one-of-a-kind voice.

“There’s freedom in doing whatever I want whenever I want to do it,” she says, excited for the collaborations and creative freedom the future holds.

For artists looking to forge their own path, Anna’s advice is simple: “Take chances, invest in yourself, and don’t overthink it.”

The Rise of Female DJs: Breaking Stereotypes

Written By: CJ Hall

In an industry once dominated by men, female DJs are on the rise, shaking up the music world with fresh sounds, creativity, and unrelenting ambition. 

Recent studies show that women now make up nearly 25% of DJs globally, reflecting growing opportunities, inclusion, and diversity within the industry.

Black women DJs, in particular, are carving out space on some of the most influential cultural platforms—from underground scenes to major stages like New York Fashion Week. 

For instance, Kitty Ca$h has gained widespread recognition for her electrifying sets, performing at high-profile events and DJing for celebrities like Rihanna and Kaytranda. Her ability to seamlessly blend genres such as R&B, hip-hop, and dancehall music demonstrates her versatility and speaks to the broader trend of Black women excelling in this art form.

Why is this movement so important for the broader music culture?

The rise of Black female DJs isn’t just about representation—it’s about redefining sound and space. As these DJs take center stage, they’re reclaiming and reshaping narratives around what it means to be a DJ and an innovator. Their growing presence challenges gender stereotypes, expands creative boundaries, and provides crucial representation for the next generation of aspiring female DJs and music enthusiasts.

DJs like Dylan Ali are creating immersive musical experiences. Her sets offer more than just entertainment; they challenge our expectations and elevate traditionally underrepresented voices in hip-hop. DJ Abstrakt also adds to this conversation by blending house, soul, and funk, promoting inclusivity, and creating safe spaces where women and non-binary artists can thrive.

There’s also Little Bacon Bear, whose diverse mixes have made her a staple DJ in the DMV. She’s not just mixing tracks; she’s redefining the energy of the scene and bringing new vitality. Similarly, Uncle Waffles, a South African DJ, is making waves across the globe with her unconventional performances in the amapiano genre, blending traditional African beats with electronic rhythms.

The importance of these DJs goes beyond their music—they’re tastemakers and trailblazers, paving the way for other Black women in a space that has historically minimized their contributions. Their creative approaches, genre-blending techniques, and ability to engage diverse audiences make them pivotal figures in shaping the future of DJing.

As these women continue to rise, their impact will ripple across the music industry, opening doors and influencing the next wave of artists. These DJs represent more than talent; they’re cultural pioneers whose work embodies innovation, empowerment, and progress.

Spotlight on Afro-Latino Artists: Shaping the Sound of Hip-Hop

Written By: CJ Hall

As we celebrate National Hispanic Heritage Month, it's important to recognize the huge impact Afro-Latino and Latino artists have had on Hip-Hop and R&B. From the genre’s beginnings in NYC to global stages today, Latin culture has helped shape the music we love, blending vibrant rhythms and sounds into the foundation of Hip-Hop. Whether it's through beat-making, lyricism, or style, Latino contributions have been valuable to Hip-Hop’s revolution.

Afro-Latino Roots: The Influence on Hip-Hop’s Sound in NYC
The early days of Hip-Hop in the Bronx were rooted in the energy of both Black and Latino communities. Latino artists and creatives like DJ Charlie Chase and Crazy Legs blended Latin rhythms with the breakbeats that fueled the genre’s growth. This melting pot of sounds helped distinguish New York, giving Hip-Hop a diverse musical backbone. Although the Black experience has always been the heart of Hip-Hop, Afro-Latino influence was also key in shaping the scene.

Spotlight on Afro-Latino and Latino Artists

Cypress Hill | @cypresshill
Cypress Hill, started in 1988 by B-Real, DJ Muggs, and Sen Dog, is one of the first Latino groups to achieve mainstream success in Hip-Hop. With their debut album Cypress Hill (1991), they introduced a raw, Latin-infused sound that resonated with a large audience. Their hit “Insane in the Brain” (1993) remains a classic, blending heavy beats with an unapologetic Latino identity. They made waves with politically charged tracks, celebrating their culture while addressing issues like poverty and inequality. Cypress Hill’s influence was a catalyst for other Latino artists to find space in Hip-Hop.

DJ Clue | @djclue
A Dominican-American DJ, DJ Clue rose to prominence in the late 1990s and early 2000s, becoming one of New York City’s most influential mixtape DJs. He built his legacy with his Desert Storm mixtapes, breaking new artists and mixing mainstream Hip-Hop with underground sounds. Clue has also helped launch the careers of icons like Jay-Z and DMX. His skill to merge his Dominican heritage with NYC’s gritty Hip-Hop culture shows how Latino artists contribute to shaping the broader scene.

Cardi B | @iamcardib

Cardi B has made a huge impact on Hip-Hop since her hit “Bodak Yellow” dropped in 2017. Hailing from the Bronx with Dominican and Trinidadian roots, she brings fierce energy and bold lyrics to the forefront. Her unique style mixes Latin vibes with Hip-Hop, showcasing her Afro-Latina heritage. Not only is she a chart-topper with tracks like “I Like It,” but Cardi also influences the fashion world with her daring looks and trendsetting style. She’s a powerful voice for women and a key player in pushing Afro-Latino culture into the spotlight, proving her influence keeps growing.

Melii | @melii
Melii, a Dominican-American rapper and singer from Harlem, gained recognition in 2018 with her viral hit “Icey.” Her music features bilingual flows, seamlessly mixing English and Spanish, and addresses themes like empowerment, identity, and resilience. Her Afro-Latina heritage is central to her work, with tracks like “Sh*t Talk” (2021) further emphasizing her bold, unapologetic presence in the industry. Melii’s work adds a vital voice to the Afro-Latina experience, representing a new generation of artists who are proud to showcase their dual identities in Hip-Hop and R&B.

Tokischa | @tokischa.sol
Tokischa is a Dominican rapper and singer known for her fearless and unapologetic approach to music. Her fusion of dembow, reggaeton, and Hip-Hop challenges norms and gives voice to Afro-Latina women in a genre often dominated by men. Songs like “Linda” (2021), a collaboration with Rosalía, demonstrate her ability to push boundaries with raw, provocative lyrics. Tokischa’s music highlights the underrepresented Afro-Dominican perspective in urban music, breaking stereotypes while celebrating her roots.

ChocQuibTown | @chocquibtown
ChocQuibTown, an Afro-Colombian Hip-Hop group, formed in 2000 and uses their platform to uplift Afro-Latinx voices. Blending Hip-Hop, R&B, and traditional Pacific Coast Afro-Colombian rhythms, they bring attention to issues affecting Afro-Latinx communities. Songs like “De Donde Vengo Yo” (2009) showcase the group’s commitment to celebrating their heritage and confronting inequality. Their music is both a celebration of Afro-Colombian culture and a powerful statement about the importance of representation in Latin America’s music scene.

Honoring Heritage and Hip-Hop’s Global Future 

As we reflect on these contributions during National Hispanic Heritage Month, it’s crucial to remember that Hip-Hop is a cultural phenomenon that has thrived on collaboration and diversity. Latino voices have been there from the start and continue to push the culture forward. From the Bronx to global stages, Hip-Hop's future remains deeply intertwined with the sounds and stories of Afro-Latino artists, blending beats and cultures to create fresh sounds.

Next Wave: Dri Jack

Photo Cred: Christopher Jamar Payne 

Written By: Sammy Approved | @opn.5ea

Black Sound Wave’s Next Wave artist Dri Jack takes us from College Park to the world with  a soulful R&B sound the music industry deserves. The stage has been her playground since  she was a tot, surrounded by talented musicians all her life. Read more about how Dri’s  owning her dreams and creating a wave all her own.  

Meet Dri Jack, an R&B/soul artist, producer, and entrepreneur who’s not just making music  but crafting an entire experience. Hailing from College Park, GA, Dri’s journey has been one  of passion, perseverance, and an unyielding drive to create. She’s a performer, a curator,  and now, proudly, a mother. But Jack’s story is about more than just titles—it’s about  building a community of dreamers who embrace life’s highs and lows, all through the  power of music. 

For those new to the world of Dri Jack, her music is a pathway to both joy and introspection.  

“I would describe the community of DRImers that I am building, and welcoming in, as people  who love to enjoy life and are big dreamers,” she explains. 

But it’s not all sunshine and rainbows. Dri’s music also touches on those real emotions that  can sometimes weigh you down, offering listeners a way to navigate through life’s  challenges. 

Growing up as a preacher’s kid, Dri’s earliest musical influences were gospel greats like  Yolanda Adams, CeCe Winans, and Mary Mary. Today, her inspirations have expanded to  include legends like Aretha Franklin and contemporary artists like Kehlani and Jhene Aiko.  What ties all these influences together? Their authenticity. 

Photo Cred: ShotBySed

“These artists are also not only incredibly talented but they have built and sustained their  brands as well,” Dri notes, highlighting the importance of staying true to oneself in both  music and life. 

In a city as competitive as Atlanta, making a name for yourself is no easy task, but Dri has  done just that through sheer hard work.  

“As an independent artist, I have had to vouch for myself, pitch myself, pay to perform, pay  to produce my music and my own shows,” she reveals of her music journey.  

That hustle seems to have paid off, earning her opportunities to sing background for big  names like Teyana Taylor, Tiny from Xscape, and EarthGang. But for Dri, it’s not just about  the gigs—it’s about the journey. 

“My passion for music and the business of music has brought me this far and I’m excited to  see where it takes me next.” 

Jack’s journey from musical theater to becoming a recording artist has been one of  constant evolution. Armed with a Bachelor’s degree in music management, she’s not just  an artist. Dri has evolved into a savvy businesswoman, who knows what she wants and  goes after it. 

“The journey from then until now has made me more resilient and stern about the  standards of who I am as a brand, not just Dri,” she reflects. 

As a new mom, Dri Jack’s superpower is “super balanced.” Juggling a recording career  while being the best mom she can be is not easy, but Dri handles it with grace.  

“There are some days where I feel that life is rocking me, but other days I feel that I’m doing  my best,” she says.  

In a music industry flooded with new releases, Dri Jack stands out by staying true to  herself.  

“As an artist, you have to have your own methods of creation,” she advises.  

Whether you release music every few years or drop singles monthly, Dri believes the only  way to do it is wholeheartedly and by staying the course.  

This month’s theme is about taking action. Dri notes that for her that means wearing many  different hats. Early on, she has had to take action by being her own manager, booking  agent, producer, and more. Now, with a team by her side, she’s able to dream bigger and  execute those dreams more effectively.  

“Being able to bounce ideas off of people that I can trust and that believe in my career has  been a saving grace for me,” she admits.  

This support system has allowed her to continue building her community and making  moves in the music industry. 

Photo Cred: Ashe Hampton 

Dri Jack’s journey began at Clark Atlanta University, where she spent her days promoting  her music on the promenade and her nights in the studio. Since then, she’s independently  released an EP, numerous singles, and music videos. Collaborating with companies like  RAEDIO and Google to produce her EP The Other Side has been a significant milestone,  showing just how far she’s come.

One of the most impactful moments in Dri’s career was being awarded the “Underground  Artist” award from the Atlanta Chapter of Women in Music. The recognition came at a time  when she was eight months pregnant and feeling uncertain about her career’s direction.  “But my work had preceded me,” she recalls.  

This moment reminded her that sometimes, “God puts detours in our lives to show us how  good it can get if we let go of our expectations and trust the journey.” 

As Dri continues to rise in the music industry, she’s focused on manifesting a future where  her creativity flows effortlessly and her art sustains her financially.  

“Getting paid to share your God-given gifts is a different type of flex!” she laughs. But  beyond the financial rewards, Dri is grateful to still be inspired to create and perform, even  after life’s ups and downs. 

Dri discovered the only way to carve a lane out for herself in this industry is to be open and  relatable. She wants her fans to know that they can approach her, whether in Atlanta or  anywhere else.  

“I want to leave room for human interaction,” she says, emphasizing the importance of  staying grounded and connected to her community. 

To those just starting their journey in the music industry, Dri offers simple but powerful  advice: “Lean into the unknown, be aware of who you surround yourself with, and always  trust your first mind.” 

It’s advice that has guided her through her career and will no doubt continue to guide her  as she becomes an even bigger force in music and beyond. 

Dri Jack is a testament to the power of authenticity, hard work, and unwavering faith. As she  continues to grow, both as an artist and a person, one thing is clear—she’s just getting  started. 

Be sure to follow Dri Jack’s journey and support her music here.  

Next Wave: Will Hill

Photo Cred: Quality Lenz (@qualitylenz)

Written By: Sammy Approved | @opn.5ea

Will Hill is the Atlanta rapper carving out his own lane with a chill, west coast vibe. Our next  wave artist is bringing a unique blend of West Coast sounds with an Atlanta twist that’s  catching on quickly. Read more on our Next Wave artist and how he’s consistently making  plays to make a name for himself.  

When you first hear Will’s music, you might feel like you've been transported to the laid back streets of Los Angeles. But this rapper hails from Atlanta, and he's catching his own  wave and the garnering the attention of many fans around the world. Hill’s a storyteller for  the hustlers, the go-getters, and the women who prefer to get it on their own. 

Will describes his music as having a "West Coast sound with an Atlanta perspective." It’s a  combination that makes his beats and flows stand out.  

“My flows, the beats that I choose, and my rhyme schemes are what you would normally  hear from a West Coast artist. I was raised in Atlanta, though, so my lingo and subject  matter are a little different,” he says. 

This coast-to-coast mentality has allowed Will to build a community of listeners who  resonate with his message of ambition and independence. 

While Jay-Z remains a staple in his list of influences, Will finds a lot of his inspiration from  his peers.  

“Seeing what the homies drop musically and visually usually makes me want to take it up a  notch,” he shared with Black Sound Wave.  

With a history in sports, Will's competitive nature drives him to constantly push his  boundaries and showcase what he's truly capable of. It’s this relentless drive that keeps  him evolving as an artist and a businessman. 

Building a brand in today’s music industry is no small feat, but Will has done it by  consistently being himself. His authenticity is what attracts fans, and it’s what keeps them  coming back. 

“Just by consistently being myself and letting people into my world,” Hill shared about  crafting a brand. “Showing them the things that I like and gathering a community around  that. The people that can relate to you will gravitate towards you.” 

Photo Cred: Ryan Stokes (@_ryanstokes)

Will's journey as an artist has been shaped by time and experience. He believes that each  project, with its unique challenges and failures, is a lesson in what to do and what not to  do.  

“Learning faster through every failure is the quickest way to evolve,” he notes.  

With a strong team around him, including his manager (@scoon.atl), Will is constantly  sharpening his skills and pushing himself to new heights. 

In a world where new music is released daily, Will finds ways to stand out by offering  experiences beyond the music. He’s thrown a Super Bowl party, hosted a Barbie screening,  and even organized yoga classes. But it’s the mini-concerts at his home, dubbed “Home  Sessions,” that truly reflect his innovative spirit.  

“Just trying new things on my own terms. Mainly focusing on bringing people out in real life  and give them experience instead of solely relying on social media,” Will talks about  creating his own wave. 

This month we share a spotlight on artists doing it their way. For Will, the key to success is  simple: take action. The rapper has released 8 projects since 2013. In recent years, he has  consistently dropped heat with cohesive branding and strategy to back it up. His latest 2- track project Double Down features “How You Do That?” which has an infectious hook and  a fire beat to cruise to. The other single is “Bad B*tch,’ which perfectly aligns with his ability  to make the honeys swoon.  

“You gotta put yourself out there and stick to it. Meet new people, try new things, learn  along the way,” he advises.  

Photo Cred: Quality Lenz (@qualitylenz)

By establishing his brand, he’s been able to attract like-minded individuals and build a  strong community around his music. It’s a strategy that’s worked for him and one that he  believes can work for other artists as well. 

Will Hill’s journey started with passing out CDs and trying to get on the hottest blogs. Today,  it’s all about direct-to-consumer marketing and constant social media presence.  

“It’s constant marketing and advertising,” Hill shares some game.  

But the journey doesn’t end there. For Will, the best path forward is to “maintain  momentum, keep dropping new music, collaborate more, post on social media daily, run  ads, keep building community, tell the story and have fun.” 

As he continues to grow in the music industry, Will is most excited about the process. 

“Being able to do things for the first time, learning, meeting new people, going new places.  We only get one life; I want to be able to say I lived it to the fullest,” he reflects.  

It’s this mindset that will continue to drive him forward, both as an artist and as a human  being. 

For artists looking to make their own wave in music, Will’s advice is clear: find your identity,  build on it, and keep taking action. In a world where everyone is trying to stand out, it’s  those who truly know themselves and their audience who will rise to the top. Will Hill is a  testament to that truth. 

Be sure to support the Will Hill movement here.  

Next Wave: Mauzy Music

Photo Credit: ChaseSouffle, Alexis House

Written By: Sammy Approved | @opn.5ea

Our Next Wave artist Mauzy Music is embarking on a journey through his love for music,  community and connection. The Atlanta raised artist creates feel-good tunes that provoke  thought and self-love. Read more about how he is making waves in music and beyond.  

As an artist, lover and a leader, Mauzy knows he is destined to lead people to self-love  through his art. His style is multi-dimensional with elements of sounds that make the soul  feel lovely and thought-provoking lyricism that makes you hit rewind.  

“Most of the people that resonate with the music are open minded individuals,” Mauzy told  us of fans who naturally gravitate to his music.  

Mauzy’s latest album Free Game is literally that – FREE GAME. A compilation of 11 records  and freestyles that offer advice on how to live well and simply keep going. Some of our  favorite tracks include, “Better” featuring Sauce Papi, “Freedom” and “Protecting My  Mental” featuring Zi Starchild. Mauzy has a way of telling stories about real life experiences  through his music that also encourage and uplift his supporters.  

Though Mauzy is known for rap music, his art is diverse and boasts several genres.  Songwriting has allowed him to make genre-bending music, which forces people to see him  outside of a Hip-Hop box. One of his major influences is Bob Marley, and that fact is greatly  reflected in the music.  

“How he was able to bring people together in the spirit of love,” Mauzy talks about Marley’s  impact on his craft. “I aim to have my music have that same effect.”  

With a background in music business and marketing, Mauzy has skillfully worked to create  a name and brand for himself through getting to know himself, highlighting things that set  him apart from the rest and featuring the things that others can relate to.  

Photo Credit: ChaseSouffle, Alexis House

My introduction to Mauzy Music was at Patchwerk Recording Studios in Atlanta, Gerogia,  where he won an impressive “Tight 32” contest, which allowed him to record and perform  at the studio’s showcase. Since then, he’s sharpened his pen and evolved as an artist and  businessman. He believes his personal evolution came out of “necessity.” 

“[As an] independent artist, I’ve had to do for self in many ways,” Mauzy shared. “Recording  myself, marketing myself, setting up my own tours, I’ve had to learn everything it is that’s  necessary to grow.” 

Mauzy’s personal superpower is the power of the tongue. As an artist who recognizes how  powerful words can be, he acknowledges his unique gift as a rapper and a songwriter could  ultimately manifest his reality.  

The Atlanta based artist was first introduced to the power of music through a friend. Mauzy began sharing his gifts in a group.  

“I was inspired by a friend and we started growing together,” he revealed. “Being a solo  artist definitely changed my art to give it a more personal touch.”  

Photo Credit: ChaseSouffle, Alexis House

Since then, Mauzy has accomplished a great deal as a solo act. He told us that one of his  greatest accomplishments so far was putting on two country wide tours independently.  

“Just me and my friends sending emails and connecting all the dots we could,” he adds.  “Performing in Los Angeles, Nashville, New York, Atlanta, Memphis and more.”  

This month’s theme is “embark,” and it means to begin a course of action, especially one  that is important or demanding. Music and storytelling is not an easy feat for any artist  looking to breakthrough. Mauzy realizes that to become or purely be an artist, you must  start.  

“Starting requires fearlessness,” Mauzy adds. “Starting requires you to have a purpose. I  advise any one to start with love. Do one thing because you love it not because of material  gain.”  

Mauzy’s goal as an independent artist, embarking on his distinctive path requires him to  create his own waves. He hopes to separate himself as an artist and songwriter by  establishing individuality and uniqueness in his music. While also allowing his fanbase to  find something relatable in his craft.  

“I try to pave that road for myself with every release, giving people music that they’ve never  heard before,” he told us. “Timeless music that outlasts any trend.”  

His ideas naturally flow to him through words, melodies or visuals. Lately, Mauzy’s path has  pushed him towards embarking upon sync placements in TV and film.  

“I think my music is meant to help convey a message or emotion that you get best through  film,” Mauzy shared of his next steps.  

Photo Credit: ChaseSouffle, Alexis House

Mauzy music looks forward to becoming a bigger force in music and beyond by continuing  to connect with his community and welcoming others on the journey. He notes that with  building the movement he’s excited to find his people.

For aspiring artists on their own journey to success, Mauzy offers more free game: “I’d  advise other artists to study what it is that they love about music, figure out what it is that  you have to offer, and then go forward. Full speed.”  

Be sure to connect and support Mauzy Music as he embarks on his path to global  superstardom here.  

Embarking on Your Career in Music Production: A Beginner’s Guide

Written By: CJ Hall

The world of music production offers a ton of exciting opportunities for creativity and fresh perspective. For those looking to embark into this field, understanding the landscape and laying a solid foundation for yourself is crucial. No matter if you're passionate about crafting beats or shaping albums that resonate with listeners and contribute to an artist’s legacy, this guide will help you navigate the initial steps of your music production career.

Understanding Your Role as a Music Producer
Music producers play a huge role in bringing musical projects to life. They oversee the creative process, from the initial concept to the final mix. The role involves guiding artists, selecting and arranging tracks, and ensuring the final product meets artistic and commercial standards. Producers must hone in on skills that include creativity, technical proficiency, and strong networking ability to build authentically strong connections with artists and other industry professionals.

Building a Foundation

Education and Training: Formal education in music production can offer valuable insights and a structured learning path, but many successful producers have carved out their own lanes and are self-taught. If this sounds like your type of approach, familiarize yourself with the many resources available online—dive into tutorials, online courses, and industry-specific books to help build your expertise. On the other hand, if you thrive on a more organized approach, consider enrolling in a dedicated music production program that provides hands-on experience and guidance from seasoned professionals in the industry.

Equipment: Kickoff your journey with the essentials: a reliable Digital Audio Workstation (DAW) to craft and manipulate your sounds, high-quality headphones for precise monitoring, and an audio interface to connect your gear. As you advance, gradually invest in additional equipment such as microphones for capturing vocals and instruments, studio monitors for accurate playback, and MIDI controllers to expand your creative possibilities. These tools will enhance your production capabilities and help you bring your musical vision to life.

Gaining Experience

Hands-On Practice: The best way to learn is by doing. Start creating and mixing your own tracks, experimenting with different genres and styles. Building a diverse portfolio will showcase your uniqueness and versatility to attract potential clients.

Internships and Collaborations with Other Emerging Artists: While internships and assistant roles at recording studios offer invaluable hands-on experience and industry insights, don’t overlook the power of collaborating with emerging artists. Working with new artists can provide unique opportunities for growth and exposure. These collaborations also help you build a network within the industry. By contributing to their projects and sharing your expertise, you create a symbiotic relationship where both parties benefit from increased visibility and creative synergy. 

Networking and Building a Reputation

Connecting with Other Production Professionals: Networking is key to advancing your career. Attend industry events, join online forums, and participate in music production communities. Collaborate with other musicians and producers to broaden your network and gain exposure.

Showcasing Your Work: Create an online presence through social media and platforms like SoundCloud, YouTube, or Bandcamp. Share your tracks, mixes, and production projects to attract attention and build a following.

Navigating the Industry

Understanding the Business: Familiarize yourself with the business aspects of music production, including contracts, royalties, and financial management. Knowing these details will help you navigate the industry more effectively and protect your interests.

Staying Updated: The music industry is constantly evolving. Stay informed about the latest trends, technologies, and production techniques to remain competitive and innovative.

Strategies for Success
Embrace challenges as learning opportunities. Develop a thick skin to handle criticism constructively, and maintain a consistent practice routine to overcome creative blocks. Networking and continuous improvement will also enhance your chances of success.

Building Your Brand: The Importance of Personal Branding for New Artists

Written By: CJ Hall

Thoughtfully building your brand is incredibly impactful and important as an emerging artist. In an industry sometimes oversaturated with various musicians who share similar motives and passions, it’s important to set yourself apart by building out a unique identity and narrative that resonates with your audience. This will differentiate you from the rest of the crowd and make a lasting impression on your listeners.

Your brand is more than your music; it encompasses the story you tell, the image you portray, the bond you establish. Your lingering energy will lowkey always serve as your personal ambassador, speaking on your behalf long after the musical notes fade.

When developing your brand, consider different experiences, values, and aspirations. Each element tells a story and evokes an emotion, creating an aura that only you can energetically embody. This distinction attracts listeners who relate to your art and guides them to the core of your message.

To build a brand that resonates deeply and lasts throughout time, emerging artists should consider these essential brand strategies:

Know Your Unique Selling Point (USP)

As we mentioned earlier, uncover what makes you different from other artists. It could be your musical style and influences, your background, such as where you grew up or your cultural heritage, or your personal experiences, including struggles and triumphs. Highlighting your USP will help you stand out and attract a dedicated fan base. To help, take time to list these aspects or even consult trusted people in your network for feedback on how you uniquely impact them.

Consistent Visual Identity

Develop a visual identity that reflects your brand. This includes your logo, color scheme, and overall aesthetic. Consistency in your visual presentation across all platforms reinforces your brand and makes it easily recognizable. For example, Doja Cat is known for her eclectic and creative persona. Her daring outfits and whimsical music imagery align with her bold and playful creativity, making her stand out in the industry.

Authentic Storytelling

Share your journey and the stories behind your music. Authenticity creates a deeper connection with your audience. Whether through social media, interviews, or your music itself, let your true self shine. JT from City Girls exemplifies this by sharing her authentic self with listeners. The Miami native is making waves, and has proven to stand strong as a solo artist with the recent release of her debut album, City Cinderella, which reflects personal moments and challenges, including her past as a convicted felon and journey of self-discovery within a rap group.

Engage with Your Audience and Leverage Social Media

Building a brand is not just about broadcasting; it’s about engaging. Respond to comments, participate in conversations, and show appreciation to those that listen to your music. Engaging with your audience showcases your personality and helps to build a loyal community around your brand.

Building a personal brand takes time and effort, but the rewards are truly impactful. A strong, authentic brand will carry you throughout your career. Remember to always stay true to yourself, engage with your people, and don’t be afraid to show vulnerability through your stories.