Women Are Leading the 2025 Grammys—It’s Time to Make Room for Them in Music Production

Written By: CJ Hall

With the 2025 Grammy nominations recently unveiled, one exciting truth stands loud and clear: women are reclaiming their power and making waves in the music industry.

So many groundbreaking moments are going down for women at the music industry’s most coveted awards in 2025. Doechii becomes the first female rapper ever to land a nomination for Best Rap Album. Queen B reigns supreme with the title of most nominated artist in history with 99 nominations. The girls are boldly reassuring us that they’re having their way. 

But despite there being long-time representation in categories like Best New Artist for women, one hard truth didn’t go unnoticed—women are outnumbered again in the Producer of the Year category.  

Music is often celebrated for its role in shaping culture, especially in a world so honorably enriched by women. The lack of representation in the music production category at the Grammys makes one wonder: what needs to change in order to see some real progress and diversity in the industry? 

A 2022 report by the University of Southern California shared that women surprisingly comprised the lowest percentage of nominees for Producer of the Year at the Grammys, with 1.9% of female nominees in the category over the past decade. 

“For women songwriters and producers, the needle has not been moved for the last decade. In particular, women of color are virtually shut out of producing the most popular songs each year.  We know there are talented women from all backgrounds who are not getting access, opportunity, or credit for their work in this arena.” says Dr. Stacey Smith of USC’s Annenberg Inclusive Initiative. 

Another contributing factor could be the enmeshed pattern of producers working within tight networks, often led by men. While it’s natural to stay locked in with your same circles, this pattern could be overshadowing opportunities for diverse talent to thrive. Breaking this cycle requires a real conscious effort to make connections that have more inclusivity and embrace new voices. 

Despite representation challenges, women have consistently excelled in music production, working both behind the scenes and at the forefront, earning recognition for their invaluable contributions. Icons like Missy Elliott have completely transformed hip-hop with her timeless sound and experimental arrangements, boldly proving that women can lead creative vision in the studio. Similarly, WondaGurl shattered industry barriers as a young producer, crafting chart-topping hits for artists like Travis Scott and Rihanna, while leaving a lasting mark on modern music. Innovators like Kesha Lee have made history as the first female engineer to win the Best Engineered Album Grammy for Beyoncé’s 'Black Parade.' 

That said, encouraging women to pursue engineering programs and other opportunities in music production is vital in driving change and challenging the status quo, ensuring they have the resources and platforms to be recognized for their talents and not overlooked in the process.

The industry must supportively push women forward to thrive in these roles, whether through mentorship programs, engineering programs, or initiatives that promote greater diversity and inclusion. By providing the support and resources needed to nurture talent, we can ensure contributions are valued at every level of production.

Women are already excelling in so many areas of music—the potential in production could make room for limitless representation, and the industry would be stronger if it highlighted diversity and behind-the-scenes contributions more equitably.

The Power of Unity: These Artist Collabs Helped Propel Their Careers

Written By: CJ Hall

The infamous statement, "there is power in numbers," isn’t one-dimensional by any means. Coming together in numbers really can push change and make way for advancements that improve our way of life. The philosophy holds true in artistry too—when artists team up to creatively blend their unique styles, platforms, and sounds, it has the potential to resonate with audiences in iconic ways, propelling rising stars and transforming them into household names.

Collaborations in general have been shown to increase visibility and streaming numbers for artists. According to a study by Music Business Worldwide, tracks featuring high-profile collaborations tend to outperform solo releases by up to 30%, driving up chart positions and creating opportunities for cross-promotion across fanbases. 

When artists come together it’s about amplifying their reach and connecting with listeners in new, powerful ways. This article explores how unity in music can spark something greater than the sum of its parts. 

Here are a few standout partnerships that showcase the power of connection between two rising talents:

Lil Uzi and Playboi Carti

Lil Uzi Vert and Playboi Carti’s collaboration on “Wokeuplikethis” was more than just a moment in time—it was a glimpse into the shared energy that fueled the duo’s rise in hip-hop. The two were more than collaborators; they’re actually friends who locked in understanding each other’s creative vision and found a route to play off that connection in their music. “Wokeuplikethis” is inevitably an anthem for a generation of listeners drawn to the raw, rebellious sound of the new wave of rap. Uzi and Carti’s bond brought a fresh authenticity to their music, propelling them both to stardom and solidifying their influence in the era of SoundCloud rap.

SZA and Travis Scott 

When SZA and Travis Scott teamed up for the 2017 hit “Love Galore,” it marked a turning point in both of their careers. For SZA, the track was a key moment in her rise to stardom, helping to propel her debut album Ctrl into the mainstream. The album went on to receive critical acclaim and several award nominations, solidifying SZA’s place as one of the leading voices in R&B. Her collaboration with Travis Scott thoughtfully blended her raw, soulful style with his ethereal, trap-infused sound, creating a radio hit that helped chart Sza for the first time on Billboard’s Hot 100. For Travis, “Love Galore” was a milestone in his growth, building on his growing reputation and helping him rise to become one of hip-hop’s biggest stars.

Kanye West and Kid Cudi 

Kanye West and Kid Cudi’s collaboration on “Day ‘n’ Nite” was a huge moment for both artists. Before the mainstream success of “Day ‘n’ Nite,” Kid Cudi was an enigma in the hip-hop scene. But Kanye, with his unrelenting creativity and innovative production style, saw the potential in Cudi’s experimental sound and emotional depth. Their joint projects, like Kid Cudi & Kanye West's Kids See Ghosts, allowed both artists to explore new musical territories, blending Cudi’s introspective style and infamous hums with Kanye’s colorful approach to production.

Jhene Aiko and Childish Gambino 

Jhené Aiko and Childish Gambino’s collaboration on "Bed Peace" in 2013 came at a time when both artists were carving out their own unique spaces in music. Jhené, with her calm, ethereal sound, and Gambino, blending hip-hop, R&B, and funk, brought an effortless, yet powerful synergy to the track. In 2013, both were still on the cusp of mainstream recognition, and “Bed Peace” allowed them to reach new listeners. For Jhené, it marked a key moment in her journey, pushing her profile ahead of the release of her acclaimed album Souled Out. For Gambino, it showcased his versatility and further solidified his ability to blend genres, paving the way for his continued success in both music and other creative ventures. 

HER and Daniel Caesar 

When H.E.R. and Daniel Caesar teamed up for "Best Part" in 2017, it was a moment. The track's smooth, emotional vibe showed both artists' raw vulnerability and chemistry, quickly becoming a modern R&B classic and romantic staple. For H.E.R., it marked her emergence from anonymity, stamping her as a powerful force within the R&B genre. For Daniel Caesar, it catapulted  him to new heights, earning critical acclaim and a Grammy. "Best Part" was the perfect collab, boosting both artists' depth and propelling their careers to the forefront.

Four Undisputed Holiday Jams

Leaves are finally falling, and the hot, sweltering afternoons under the sun behind us. We’re finally entering that joyful part of the year – holiday season! Holidays are synonymous with warmth, nostalgia, and the joys of togetherness filling our homes with love and serving as the canvas of cultural expression. And as we transition into this season, I’m often reminded of the incredible ambiance and spirit it brings. 

From spooky cobwebs adorning Halloween decor, to reindeer gracing the front yards of family homes, traditions invite kids to make their list and check them twice. Yet, as we embrace the festivities, it's essential that we highlight how the music accompanying our celebrations not only serves as a soundtrack, but also embodies pride in our identity and legacy. 

When we consider holiday scores, Black artists have made such a lasting impact, crafting festive tunes that resonate deeply with our rich heritage. It’s important for us to continue pouring into this part of our cultural landscape. By tapping into the creation of holiday music, creating holiday classics that resonate with generations can be just as iconic as Mariah Carey’s success on, All I Want for Christmas Is You.

Some of the most quintessential holiday anthems have been captured by black artists capturing the essence of love, community, and even longing. Emerging artists have the opportunity to build on this legacy, enriching their own personal experiences with family and the current state of the world to bring towards that feeling of togetherness, making it relevant for success for today’s audiences. Also tapping into this lane of creation can open doors to collaborating with filmmakers, advertisers, and event planners, further expanding your reach and impact in the industry.

Here are a few notable musicians who have made big contributions to holiday music: 

Screamin’ Jay Hawkins - I Put a Spell on You 

I Put a Spell on You is renowned for its haunting vocals and dramatic delivery, originally performed by Screamin’ Jay Hawkins. The track has been covered by numerous artists over the years, including Marilyn Manson and Annue Lennox, and has appeared in iconic films like Hocus Pocus and Joker. Hawkins’ original rendition is a true performance piece, featuring eerie sound effects and a tone that evokes a sense of dark romance. Although it didn’t chart on Billboard’s pop or R&B lists, it became one of his greatest commercial successes, selling over a million copies. Screamin’ Jay’s distinctive growls and moans have solidified this track as a Halloween classic making it a favorite for spooky celebrations. 

Ray Parker Jr. - Ghostbusters 

Ray Parker Jr.’s Ghostbusters, dropped in 1984, is a classic anthem that became the heartbeat of the iconic film. Tailored for the movie, the track is packed with a catchy hook and a vibe that captures the innocent and fun side of ghostbusting. Parker’s energetic vocals catapulted the song straight to the top of the Billboard Hot 100 in 1984, where it reigned for three whole weeks. Despite the track stirring up some drama for sounding like Huey Lewis and the News, Parker’s style scored him a Grammy nod for Best Pop Male Vocal Performance. Till this day, Ghostbusters stands as a strong Halloween staple with its unforgettable chorus and playful vibe. 

Donny Hathaway - This Christmas

Donny Hathaway's "This Christmas," dropped in 1970, is a soulful holiday jam that’s become a must-have for any festive playlist. With his powerful vocals and genuine emotion, Hathaway captures the joy and warmth of the season, making us feel all the feels. Featured on his album Evergreen, the song has stood the test of time, showing up in movies and commercials and getting love from artists across genres who cover it. Its rich blend of R&B and jazz vibes sets the perfect tone for holiday gatherings. With an unforgettable chorus and a message about togetherness, "This Christmas" is a classic that reminds us what the season is really about.

The Temptations - The Temptations’ Christmas Card

The Temptations' Christmas Card, dropped in 1970, is a holiday gem that brings their smooth Motown vibes to the season. With tracks like "Santa Claus Is Coming to Town" and the original "My Christmas Tree," this album is all about those warm, feel-good feels. Their amazing harmonies and soulful melodies make it a must-have for holiday gatherings. It’s the perfect soundtrack for nostalgia and good times, reminding us why The Temptations are holiday classics.

Don’t Call Social Media A Shortcut: It’s Reshaping Artists' Futures

Written By: CJ Hall

In today’s music industry, social media is more than just a promotional space. Artists aren’t having it with record labels; no longer waiting for them to notice who they are or what they’re about. Instead, they’re forging their own paths with the help of popular social platforms like Tiktok and Instagram. These spaces have begun to allow creators to connect directly with their audiences with vulnerability and viral moments that can catapult their careers right into stardom.

It’s kind of hard to imagine life without the internet nowadays. It influences how we connect, learn, and engage with the world around us. And as these advancements continue to unfold, old-school norms are being ditched, making way for new ways of living, conducting business, and uncovering information.

Over the last two decades, the music industry has experienced a cultural renaissance of sorts, powered by the rise of digital technology and social media. According to a report from the IFPI, around 73% of global music revenue now comes from digital platforms, highlighting how energetic these tools have become for artists looking to pull in new listeners and income.

In the spirit of change, popular social media platform TikTok recently announced a partnership with UnitedMasters. The team-up gives TikTok access to UnitedMasters’ full catalog of music, ensuring greater exposure for independent artists while providing commercial opportunities through TikTok’s Commercial Music Library.

As good as things look, this partnership boosts TikTok's position in the music industry, offering a ton of benefits for new artists, record labels, and those looking to reignite their careers. A report released by TikTok in November 2023 highlighted that its 1 billion global users are significantly more likely to discover and share new music on the app, with 75% finding new artists through TikTok clips. This partnership and these statistics supportively stamp why social media can be a hotspot for discovery.

Grammy Award-winning artist Coco Jones sat down with Keke Palmer on her podcast, Baby, This is Keke Palmer, telling her how consistently posting on Instagram and TikTok revived her career and connected her to a wider audience after facing challenges transitioning from her early Disney child-acting days.

Through TikTok and Instagram, Coco opened up about her life post Let It Shine, her challenges, and her passions, inviting fans into her world in a way that felt so real and relatable. With each post, she revealed a fuller, more authentic picture of herself, which ultimately resonated with her audience and led to a powerful reemergence. Her Grammy-winning record, I C U, became a viral TikTok sound, creating a potent ripple effect among both old and new fans alike.

While Coco’s story portrays the positive impact of social media, it’s important to also flag that these platforms do come with some setbacks. 

Music critics often argue that social media is a shortcut, pushing artists to prioritize rapid, surface-level engagement over real growth and authenticity. The constant thief of comparison and the viral nature of trends can also create unrealistic expectations, overwhelming artists and causing them to get lost in the vortex (feed) and down a rabbit-hole of hating ass commentary. 

“Artists having too much access to reading comments about what the fans say about them or rather what they think about their art on social media will ruin a lot of artistry, especially musicians.” stated South African Artist, Sjava, in a discussion on Twitter (X). 

However, with Coco serving as lead of the counter-narrative conversation, she proves that it’s possible to put a middle finger up to the noise and actually take advantage of the double-edged sword.

With the recent partnership between TikTok and UnitedMasters, independent artists now have enhanced opportunities to connect with fans and create new revenue streams. By utilizing these resources, emerging musicians can navigate the evolving landscape more effectively, proving that social media and technology can provide huge support in building a sustainable career.

It’s not a shortcut; it’s the resource.

The Rise of Female DJs: Breaking Stereotypes

Written By: CJ Hall

In an industry once dominated by men, female DJs are on the rise, shaking up the music world with fresh sounds, creativity, and unrelenting ambition. 

Recent studies show that women now make up nearly 25% of DJs globally, reflecting growing opportunities, inclusion, and diversity within the industry.

Black women DJs, in particular, are carving out space on some of the most influential cultural platforms—from underground scenes to major stages like New York Fashion Week. 

For instance, Kitty Ca$h has gained widespread recognition for her electrifying sets, performing at high-profile events and DJing for celebrities like Rihanna and Kaytranda. Her ability to seamlessly blend genres such as R&B, hip-hop, and dancehall music demonstrates her versatility and speaks to the broader trend of Black women excelling in this art form.

Why is this movement so important for the broader music culture?

The rise of Black female DJs isn’t just about representation—it’s about redefining sound and space. As these DJs take center stage, they’re reclaiming and reshaping narratives around what it means to be a DJ and an innovator. Their growing presence challenges gender stereotypes, expands creative boundaries, and provides crucial representation for the next generation of aspiring female DJs and music enthusiasts.

DJs like Dylan Ali are creating immersive musical experiences. Her sets offer more than just entertainment; they challenge our expectations and elevate traditionally underrepresented voices in hip-hop. DJ Abstrakt also adds to this conversation by blending house, soul, and funk, promoting inclusivity, and creating safe spaces where women and non-binary artists can thrive.

There’s also Little Bacon Bear, whose diverse mixes have made her a staple DJ in the DMV. She’s not just mixing tracks; she’s redefining the energy of the scene and bringing new vitality. Similarly, Uncle Waffles, a South African DJ, is making waves across the globe with her unconventional performances in the amapiano genre, blending traditional African beats with electronic rhythms.

The importance of these DJs goes beyond their music—they’re tastemakers and trailblazers, paving the way for other Black women in a space that has historically minimized their contributions. Their creative approaches, genre-blending techniques, and ability to engage diverse audiences make them pivotal figures in shaping the future of DJing.

As these women continue to rise, their impact will ripple across the music industry, opening doors and influencing the next wave of artists. These DJs represent more than talent; they’re cultural pioneers whose work embodies innovation, empowerment, and progress.

Embarking on Your Career in Music Production: A Beginner’s Guide

Written By: CJ Hall

The world of music production offers a ton of exciting opportunities for creativity and fresh perspective. For those looking to embark into this field, understanding the landscape and laying a solid foundation for yourself is crucial. No matter if you're passionate about crafting beats or shaping albums that resonate with listeners and contribute to an artist’s legacy, this guide will help you navigate the initial steps of your music production career.

Understanding Your Role as a Music Producer
Music producers play a huge role in bringing musical projects to life. They oversee the creative process, from the initial concept to the final mix. The role involves guiding artists, selecting and arranging tracks, and ensuring the final product meets artistic and commercial standards. Producers must hone in on skills that include creativity, technical proficiency, and strong networking ability to build authentically strong connections with artists and other industry professionals.

Building a Foundation

Education and Training: Formal education in music production can offer valuable insights and a structured learning path, but many successful producers have carved out their own lanes and are self-taught. If this sounds like your type of approach, familiarize yourself with the many resources available online—dive into tutorials, online courses, and industry-specific books to help build your expertise. On the other hand, if you thrive on a more organized approach, consider enrolling in a dedicated music production program that provides hands-on experience and guidance from seasoned professionals in the industry.

Equipment: Kickoff your journey with the essentials: a reliable Digital Audio Workstation (DAW) to craft and manipulate your sounds, high-quality headphones for precise monitoring, and an audio interface to connect your gear. As you advance, gradually invest in additional equipment such as microphones for capturing vocals and instruments, studio monitors for accurate playback, and MIDI controllers to expand your creative possibilities. These tools will enhance your production capabilities and help you bring your musical vision to life.

Gaining Experience

Hands-On Practice: The best way to learn is by doing. Start creating and mixing your own tracks, experimenting with different genres and styles. Building a diverse portfolio will showcase your uniqueness and versatility to attract potential clients.

Internships and Collaborations with Other Emerging Artists: While internships and assistant roles at recording studios offer invaluable hands-on experience and industry insights, don’t overlook the power of collaborating with emerging artists. Working with new artists can provide unique opportunities for growth and exposure. These collaborations also help you build a network within the industry. By contributing to their projects and sharing your expertise, you create a symbiotic relationship where both parties benefit from increased visibility and creative synergy. 

Networking and Building a Reputation

Connecting with Other Production Professionals: Networking is key to advancing your career. Attend industry events, join online forums, and participate in music production communities. Collaborate with other musicians and producers to broaden your network and gain exposure.

Showcasing Your Work: Create an online presence through social media and platforms like SoundCloud, YouTube, or Bandcamp. Share your tracks, mixes, and production projects to attract attention and build a following.

Navigating the Industry

Understanding the Business: Familiarize yourself with the business aspects of music production, including contracts, royalties, and financial management. Knowing these details will help you navigate the industry more effectively and protect your interests.

Staying Updated: The music industry is constantly evolving. Stay informed about the latest trends, technologies, and production techniques to remain competitive and innovative.

Strategies for Success
Embrace challenges as learning opportunities. Develop a thick skin to handle criticism constructively, and maintain a consistent practice routine to overcome creative blocks. Networking and continuous improvement will also enhance your chances of success.

Building Your Brand: The Importance of Personal Branding for New Artists

Written By: CJ Hall

Thoughtfully building your brand is incredibly impactful and important as an emerging artist. In an industry sometimes oversaturated with various musicians who share similar motives and passions, it’s important to set yourself apart by building out a unique identity and narrative that resonates with your audience. This will differentiate you from the rest of the crowd and make a lasting impression on your listeners.

Your brand is more than your music; it encompasses the story you tell, the image you portray, the bond you establish. Your lingering energy will lowkey always serve as your personal ambassador, speaking on your behalf long after the musical notes fade.

When developing your brand, consider different experiences, values, and aspirations. Each element tells a story and evokes an emotion, creating an aura that only you can energetically embody. This distinction attracts listeners who relate to your art and guides them to the core of your message.

To build a brand that resonates deeply and lasts throughout time, emerging artists should consider these essential brand strategies:

Know Your Unique Selling Point (USP)

As we mentioned earlier, uncover what makes you different from other artists. It could be your musical style and influences, your background, such as where you grew up or your cultural heritage, or your personal experiences, including struggles and triumphs. Highlighting your USP will help you stand out and attract a dedicated fan base. To help, take time to list these aspects or even consult trusted people in your network for feedback on how you uniquely impact them.

Consistent Visual Identity

Develop a visual identity that reflects your brand. This includes your logo, color scheme, and overall aesthetic. Consistency in your visual presentation across all platforms reinforces your brand and makes it easily recognizable. For example, Doja Cat is known for her eclectic and creative persona. Her daring outfits and whimsical music imagery align with her bold and playful creativity, making her stand out in the industry.

Authentic Storytelling

Share your journey and the stories behind your music. Authenticity creates a deeper connection with your audience. Whether through social media, interviews, or your music itself, let your true self shine. JT from City Girls exemplifies this by sharing her authentic self with listeners. The Miami native is making waves, and has proven to stand strong as a solo artist with the recent release of her debut album, City Cinderella, which reflects personal moments and challenges, including her past as a convicted felon and journey of self-discovery within a rap group.

Engage with Your Audience and Leverage Social Media

Building a brand is not just about broadcasting; it’s about engaging. Respond to comments, participate in conversations, and show appreciation to those that listen to your music. Engaging with your audience showcases your personality and helps to build a loyal community around your brand.

Building a personal brand takes time and effort, but the rewards are truly impactful. A strong, authentic brand will carry you throughout your career. Remember to always stay true to yourself, engage with your people, and don’t be afraid to show vulnerability through your stories.

How Music Distributors Impact Independent Artists

Written By: CJ Hall

In today's digital age, the music industry has gone through a huge transformation, giving independent artists a shit ton of different platforms and ways to share their music with the world around us. However, navigating this complex industry isn’t always an easy feat if you are pushing for a wider audience reach. One key player in the ecosystem that emerging artists should get super acquainted with are music distributors. 

What is a Music Distributor? 

Distributors play a big role in the music industry, particularly for emerging artists looking to release and monetize their music without the backing of a major record label. 

A music distributor acts as a dot connector between independent artists and major streaming platforms like Spotify, Apple Music, Amazon Music and more. They take care of the logistics of getting your music onto these platforms, ensuring that artists can focus on their craft rather than the annoying intricacies of distribution. 

Key Functions of Music Distributors

Distribution to Digital Platforms 

As we mentioned earlier, music distributors assist with the placement of tracks on various streaming services and online stores. By tapping into their established relationships with these platforms, distributors ensure that an artist’s music is widely available, maximizing their reach and potential revenue. 

Revenue Collection 

Collecting royalties and payments from multiple streaming platforms and digital sales can be so horrifying for independent artists. Distributors streamline this process by combining earnings from different sources and providing artists with a single payment, making financial management a smoother process. 

Metadata Management 

Accurate metadata is essential for tracking plays and ensuring proper royalty payments. Distributors manage and verify all metadata associated with music tracks, including artists names, track titles, album information, and International Standing Recording Codes (ISRC), which identifies individual sound recordings and music videos by a unique number.

 Choosing the Right Distributor
When selecting a distributor, artists should consider factors such as cost, services offered, and reputation. Popular distributors like DistroKid, TuneCore, and Soundcloud each offer unique features and benefits. Comparing these options can help uncover the best fit for an artists’ needs. 

Many independent artists have found significant success through distribution services. For example, the story of Chance the Rapper stands out in the rapidly evolving music industry. His critically acclaimed mixtape, Acid Rap, catapulted him to stardom showcasing the strong impact of digital distribution. 

In Conclusion

Music distributors play an indispensable role in the success of independent artists. By handling distribution logistics, managing royalties, and providing valuable promotional support, distributors empower artists to reach global audiences and achieve their musical aspirations. As the music industry continues to evolve, the importance of music distributors will only grow, offering even more opportunities for independent artists to unlock their full potential.

Artists looking to take their music careers to the next level should explore various distribution options and leverage these services to enhance their reach and impact. By choosing the right distributor, artists can focus on what they do best – creating music – while ensuring their work is heard around the world.

Exploring the Power of Music During Black Mental Health Awareness Month

Source: Lil’ Jon - Total Meditation

July kicks off Black Mental Health Awareness Month, and we’d be remiss if we didn’t shine a light on the healing power of music. Beyond its entertainment value and the special place it holds in our hearts, music has a ton of psychological benefits that have been celebrated globally throughout time.

Behind The Music

According to research by the American Psychiatric Association, even passive listening to the same song daily can play a big role in mood regulation and influences a positive human stress response. 

Have you ever taken notice of how certain sounds, tones, and melodies heighten our senses? Slow, syncopated rhythms, for instance, trigger a release of dopamine and serotonin neurotransmitters within our brain and bodies, positively feeding our brain’s reward system and making us feel good.

Lyricism adds another layer of impact. Words are transformed through the listener’s perspective, empowering them to reflect on their own experiences, face challenges, and find strength in their struggles. 

Over the years artists who share personal battles and victories through their work have proven power in vulnerability. Their artistry brings people together and is a huge example of how we all must face resilience in our human experience. In honor of Men’s Mental Health Awareness Month, check out and add these 5 songs by artists carrying the tradition of bringing harmony and balance through their work. 


Songs That Inspire

Gunna - Today I Did Good 

Gunna released, A Gift & a Curse, in June 2023 and it’s no denying he’s been healing in the midst of the YSL RICO debacle. The song “today i did good” lives up to its title, serving as a humble ode of gratitude. His lyrics feel like self-affirmations, showing pride in making positive changes, sticking to goals, and supporting the loved ones in his life. The Atlanta rapper reminds us to prioritize what truly matters, and pursue our goals with determination, making this song the perfect addition to any motivational playlist.

Larry June & The Alchemist - Summer Reign (feat Ty Dolla $ign) 

Larry June’s “Summer Reign” is a feel-good anthem. The song’s nostalgic sound and upbeat tempo makes it an instant mood booster and provides a sense of comfort. In his lyrics, he mentions making smart decisions regarding investments and family: “Real men stay on ten, take care of they kids… I bought real estate before I went and bought the Bent.” This one’s encouraging listeners to stay positive, work hard, and appreciate the small things in life. 

Teezo Touchdown - Familiarity 

“Familiarity” by Teezo Touchdown is as real as it gets. The song is raw and opens up with an annoyance for Mondays, expressing feelings of being overworked and underappreciated. As the song goes on though, Teezo’s lyrics explore the sacrifices and challenges faced on the path to success. It’s clear that in order to achieve his goals, it’s going to come with leaving behind familiar surroundings. It’s an honest portrayal of a journey that others can resonate with.

Reuben Vincent (feat Malaya) - JUMP

North Carolina rapper and lyricist, Reuben Vincent, is taking a stand and encouraging his listeners to jump in the face of their struggles and speak out for help. In his song, he emphasizes the importance of accountability:  “I gotta count, huh, huh… I gotta shout, huh, ayy I just be knowin’, I gotta hold me in account.” In a recent interview on SwayinTheMorning, the Queen City native shared that his goal is to always “put the medicine in the cake,” in hopes that others will take time and love on themselves and the people around them. 

NxWorries - MoveOn

The dynamic duo, NxWorries, consisting of Anderson .Paak and Knxwledge, take listeners through an introspective journey. Through their expressive lyrics, Anderson reveals the struggle of navigating past trauma and the complexities of fame. The two have creatively weaved a powerful message within their music, inspiring others to reflect on their mental health and find strength in vulnerability. NxWorries’ work not only highlights the importance of addressing emotional challenges, but creates a sense of hope for listeners. 

4 Music Business Keys Artists Should Learn to Win

Written By: Kierstyn Pryor

While creating and cultivating an innovative musical experience for listeners is always important , if you are lacking knowledge about business it can be fairly difficult to acquire success. In an industry that often challenges you and limit your creativity it is imperative that you develop skills necessary to thrive in your career. Gaining knowledge in the music business can open doors for legacy and longevity as a writer, producer, singer, rapper, and more.

Copyright

As an artist you want to always make sure that you and your music is secured and protected. The primary way to protect your music is to make sure that no one else has rights to profit off of or receive credit from your music.

Copyright is fairly simple, however this has been the downfall for a few artists believe it or not. Copyrighting is the act of entering your personal information and song and/or albums information into a database in order to ensure that you are the person that owns full rights to the song. The interesting part about copyrighting is that even if you have valid proof on paper that has your name, the name of the song and date that you wrote it , someone else has the ability to receive credit for the song if they copyrighted it prior to your knowledge. The law will say that the song rightfully belongs to the person who copyrighted the song first. This is why it is very important to copyright your music!

Entertainment law

To know entertainment law is to know protection . With the existence of copyright, royalties, sync, and distribution it’s only fair that laws regarding music are formed. In the music industry many things can occur such as people not properly handling copyrights and split sheets , to minor miscommunications and misunderstandings. Furthermore, the music industry involves collaboration and many contracts. If you are unable to determine the impact of such contracts and agreements you could be in danger. Therefore, even if you aren’t able to understand laws and contracts it’s important to always have someone trustworthy on your team that does.

PROS & Royalties

Performing rights organizations (PRO’s) are the primary source of artists receiving income and royalties for their work. Many of which you have heard of such as ASCAP, BMI, SESAC allow many of our favorite artists to be paid from sales of the music we love. While they all offer the same service, it is always important to know more about platforms before you sign agreements. Researching and reading over services prior to choosing a PRO is necessary. It is also necessary to understand more about how they will service you as an artist and in case of an emergency or complication, how they will prioritize your creative process, money, and reputation.

Promotion, PR, Marketing

Advertising your brand as an artist can be difficult for a new artist. This task takes consistency and effort. However, it is very important to learn if an artist desires to secure a spot in the limelight. There are multiple things one must learn to promote themselves. The first thing you must know is your core audience and how to best present yourself. Listeners love authenticity and they grab a hold of whatever you give them . What are you giving your listeners? Are you inspiring them, misleading them, or entertaining them? It is important to authentically engage your audience and check the metrics of your social engagement to see which aspects of your creativity they gravitate to the most. It is also essential to receive media training to ensure that your communication and ability to answer questions during interviews are up to par. This is simple, however, many artists go wrong when they neglect very important things while focusing heavily on their creative process. Learning more about how to present and market yourself will put you many steps ahead of the game and make you stand out in the music business!

Navigating the tools and ways to learn these skills can be very challenging. One of the main keys to gathering this knowledge is building a network of people that you can trust and ask questions whenever you necessary. Another way to utilize resources and learn these skills is to do as much research on the topic and reach out to other artists and experts to see what works best. Last but not least, trial and error is the biggest thing when it comes to doing anything in life. We all have experienced getting our “feet wet” and embarking on a journey that we know little to nothing about. We hope that you embrace this journey! We wish you the best of luck in your endeavors and hope that you continue to gain knowledge throughout your journey as an emerging creative!

Is Soul Music Thriving Again: 4 Songs for Your Summer Playlist

Written By: Kierstyn Pryor

Every summer deserves a soul playlist and we have one prepared just for you! For decades R&B and soul has stood steadfast at the forefront of music and entertainment, making it one of the most listened to genre in history since the 60’s. With artists like Keyshia Cole ,Musiq Soul Child , Mariah Carey, Sisqo, Lyfe Jennings, and many others Soul music has always been in good hands. Fast forward to 2024 the genre is still making waves through powerful artists such as Victoria Monet , Lucky Daye, Summer Walker, Tone Stith, Muni Long, and H.E.R to name a few. These new artists are adamant about carrying forth the legacy of the soulful sound. Recently, soul has started to become represented in alternative ways creating a new version of soul. A few of these versions definitely deserve a spot on your playlist. Here are our top creative, alternative, and inspirational soul songs that we believe you should be adding to your playlist this summer.

He Loves Us Both - Lila Ikė Feat. H.E.R.

If Monica and Brandy’s hit song “the boy is mine” had a sequel, this new jam would surely be it! H.E.R and Lila Ike are giving listeners a new look into old school, sensual, reggae, and soul vibes all at once! This modern reggae version of our absolute favorite R&B battle of the 90’s should secure a spot on your playlist. Lila Ike has been on the music scene since 2016 and has a total of 20 singles and 1 album under her belt. Grammy-award-winning artist H.E.R. is a multi instrumentalist with several hits that have gained a multitude of awards and top spots on the Billboard Hot 100. The two of songstresses are known for their rich tones and soulful lyrics, making their new single “He Loves Us Both” so easy to love. The song takes us into the conversation between two women who find out that they are dating the same man who just so happens to love them both. If you are an R&B and lyric lover, “He Loves Us Both” won't be hard for you to sing along with.

Here We Go ( Uh Oh) - Coco jones

Uh Oh! Here we go! Coco Jones is amazing us once again with a soulful jam with undeniably relatable lyrics. The singer sampled the instrumentation of the song from none other than music legend Lenny Williams’ classic “I Love You”. It is no surprise that she is coming with a concept that many women can relate to after her release of other hits like Double Back, Simple, and ICU. This time the soul singer is speaking to an ex who she can't seem to get rid of even with other options hoping to pursue her. Not only does the song leave room for us to get to know the lyrics, but also unforgettable ad libs. Coco Jones is known for the richness in her voice and ability to create ad libs that will never leave your mind. This is what soul sounds like.

Same Mistake - Destin Conrad Feat. Alex Isely

It's not a soul song without the voice of Alex isely and it isn't lyrically intriguing if it doesn't have Destin Conrad in it! These two linked up to collaborate on a new song, “Same Mistake” a soulful song highlighting a complicated relationship between two lovers. Destin croons about wanting to further pursue a relationship with his lover while Alex declares that their intimacy were only momentary for her, and she has no desire to pursue the romance. While Isley is known for her soft and delightful tone, Destin is known to go viral for his impeccable production in his music and lyricism. The song is highly relatable and the visuals offer a vintage nostalgia that perfectly accompanies the song. A collaboration so great makes us want to hear and see more from the dynamic duo!

Beggin’ - Amaria

Born in Tampa Florida, Amaria began her musical journey in 2020 as a teenager with the single, “Morning”. Now in 2024 she is taking over with her new track, “Beggin’. With 686.4 K monthly listeners on Spotify, not only does the singer harbor soothing vocal abilities but also keen knowledge about instrumentation. Her very first single along with others were self-produced, she knows how to gather an audience through her musicality and technique. “Beggin” has very reminiscent tones to that of past musicians such as Sade and Erykah Badu. The musical elements are unforgettable and exude the meaning of true soul which is why it deserves a spot on any soul playlist!

The summer is just not right without a playlist to score the memories. While there are a plethora of new songs to choose from everyday, these picks are the ones that will guide your chill summer days perfectly into soulful summer nights.

5 Things Every Emerging Artist Must Know

Written By: Kierstyn Pryor

In a world where music is the forefront of entertainment and constantly shifting, it is important that emerging artists keep up with the ever-changing industry. As a rising artist there is nothing more important than finding new ways to captivate  your audience and listeners. However, this can be challenging with the current demand of new sounds and a world of social standards.  It is imperative that new and upcoming artists stay in the loop about business, new trends, and endless new counts of creativity. One way to do so is research but another way is to take heed of every opportunity to learn. If you are an emerging artist here is how you keep your sound and creativity in demand. Here are five transformative things every emerging artist must know to keep their sound and brand relevant!

Business

An artist's job is to stand on what exactly? That's right, BUSINESS! As artists, it's easy to sing, rap, write, and create because it is natural to you. You create day in and day out without thinking twice about whether or not it feels good to you. Through endless creativity , your willingness to protect yourself and learn about the business aspect of your craft, for some, can become lackluster. However, you shouldn't let it. Business is just as important as the creative process. As artists it can be easy to become silenced by the executives, business owners, and leaders around you that keep you in the limelight. One way to hold on to your creativity, your voice, and hone in on knowledge is to learn as much about business as possible. It is extremely necessary to build upon your knowledge and become acclimated with the idea of entertainment law, copyright, publishing, split sheets, Performing Rights Organizations, distribution streaming companies, settlements and any form of promotion deals. These are all things that will be beneficial to learn about in the long run. Stand on creativity and business!

Versatility

As you grow as an artist and you begin to take the world by storm, you will constantly have to work hard to keep your core audience and acquire new successes and listeners along the way. One way to continue to appeal to current listeners and newer ones, is by displaying your versatility. In an attempt to remain authentic this can be a challenge but there are a few ways to do so. These ways include observing other creatives, staying on top of ongoing trends, developing a secure action plan, finding new and authentic ways to elevate your band, and trying new things. Never be afraid to find new ways to expand your creative eye and sound. What are some ways that you can expand on and emphasize who you are as an artist? How can you be unique and stand out?

Authenticity

While versatility is important, it is vital to remember that versatility and authenticity can indeed coexist. Authenticity can be very difficult to hang on to in the entertainment industry. Surrounded by so many other creatives and trendsetters, it can be a struggle to remain authentic to your sound. You may find yourself feeling less relevant as numerous artists compete for relevance in a world of social media trends. Many creatives get caught up in pleasing others rather than remembering what made them realize they were made for the industry in the first place, which was being themselves. However, it is important to remember your goals, inspiration, and the legacy you'd like to leave behind as an artist. What message has always been your dream to sell through your music? As you continue to rise and emerge into the realm of extreme artistry, one thing that will grow you into an unforgettable creative is your ability to remain true to who you are. 

Music

As cliche as it may sound this is the number one tool to staying steadfast in your field as a creative. While there are billions of people creating constantly and working to be artists, not many are actually sure what their craft entails. It can be easy to get lost in the consistency of releasing music, live shows, audience engagements, and interviews. As a result, many  artists begin to neglect the importance of reinventing their sound and taking time to be inspired. Drawing from their experiences and their imagination is important to continue to be a force within the industry. Continue to pour into yourself as a musician, continue to learn more about music, and continue to explore the depth of your artistr..

Everything

I am sure that you have  heard many times that you don't know everything or that there is no one on this earth that knows everything, which is absolutely true. However, it never hurts to attempt to be as efficient in multiple areas and skills as you can.  While it is important to have a team, as emerging artists it can be hard to find those who truly value your creativity, therefore it may be hard to obtain a team early on. This is why it is beyond important to know how to hold yourself accountable and learn as many positions as you can whether it be graphic design, sound engineering, and even communication. Your listeners fall in love with who you are as a person aside from your music, and in order to be a better person you must learn and develop. Developing takes trial, error, and getting out of one's comfort zone. It is okay to know it all every once in a while.

That being said, being an emerging artist is far from simple. You have to fight for your authenticity, creativity, and even your voice. In order to continue to emerge into artistry and show your creativity as an artist, you must take these necessary steps to continue to grow and be a successful musician in this industry. Here's to growth and here's to you as an emerging artist, musician, creative, and individual!

Exploring the Influence of Travis Scott

Written By: Elainey Bass

When you hear the name Travis Scott, some may associate him with the Kardashian family or the controversial tragedy that happened at one of his concerts. But for many, the one thing that comes to mind is the psychedelic, futuristic feel of Travis Scott’s music. It’s captivating and almost freaky how he can flow easily on a beat that seems fitting for outer space. His voice and aesthetic is unique, distinct, and often imitated. Over the course of his career he has created catchy songs that are recognized around the world; all while staying authentic and never switching up his sound. Throughout his success, he has influenced many artists throughout our generation and continues to take the lead of this particular sound of Hip-Hop.

Travis Scott released his debut album Rodeo in 2015. But before the album, Travis was blessed with the opportunity to work as a producer for G.O.O.D Music, which was owned by Kanye West, in 2008. He became Kanye’s protege soon after working on his Yeezus and Magna Carter albums. Taking this time into account, one can easily say that Travis has been in the game for a while now. He has put out three solo albums since then, with his most recent being UTOPIA. Even with much success over the years, he has shown love to other artists with a similar sound. Playboi Carti, Destroy Lonely, and Ken Carson are just a few that have put their own twist on the psychedelic rap scene.

Fully emerging in 2017, Playboi Carti came out of nowhere for most. Although he was releasing mixtapes around 2011 and 2012, Carti really did not peek, or blow up, until the release of his self-titled debut album. The Atlanta rapper was known for his radical fashion sense and mysterious persona. However, many people labeled him as a mumble-rapper and didn't really take to him as much as Travis Scott, despite the similarity of the production and overall sound of their songs. However on his second album, Die Lit, Travis Scott was featured on the song “Love Hurts” and was a fan favorite on the album. Playboi Carti eventually went on a hiatus but has slowly been making his way back into the limelight. The two continued to collaborate on songs, with most of them being on Travis Scott’s projects. Their most recent collaboration, “FEIN”, on Travis Scott’s UTOPIA album still has people buzzing about what’s next for Playboi Carti.

Destroy Lonely and Ken Carson are two younger artists that have emerged onto the scene with similar fanbases. The influence of Travis Scott, and even a little Playboi Carti, is very evident in most of their work. Keeping this in mind, it seemed only fitting that the two join Playboi Carti on his most recent tour. Even though Travis Scott has yet to collaborate with either one of them, the influence is still very much evident in their songs and style.

There’s no denying that Travis Scott has created his own lane and leaves a sprinkle of his aesthetic on many of the artists that are popular in this generation. It’s also easy to say that Kanye West may have even had a hand in developing Travis’s sound and artistry. Nevertheless, Scott continues to show why he will continue to have longevity in the rap game. With a different sound, both vocally and production wise, he never leaves his listeners bored. They always want more and may even go a bit overboard in the process. His concerts are known to be one big party, which has posed safety threats on many occasions. Despite this, his fans still continue to show up and show out, resulting in neverending love and support for his music and artistry.

Rock & Hip-Hop: Lil Wayne’s Memorable Mashup

Written By: Elainey Bass

When formulating a list of iconic and memorable rappers in the industry, many people tend to have the same suggestions. Biggie, Tupac, Jay-Z, and maybe even Kanye West. However, you can’t forget to mention Dwanye Michael Carter Jr., professionally known as Lil Wayne. Between his crazy metaphors, unique voice, and humble spirit, his contributions to the rap game have been never ending. Mr. Carter has released over thirteen solo albums, but the Rebirth album is one that sticks out to many. Why? Despite mixed reviews, Wayne experimented, entered into the Rock genre, and created a lane of his own.

Released in 2010, Rebirth featured fourteen tracks on the deluxe version. It included features from artists like Nicki Minaj and Eminem. But what really gives his songs that classic Rock feel are his features from Kevin Rudolph (the first White Rock artist signed to Cash Money Records) and Pop-Rock singer Shanell. In the “Prom Queen" music video, Rock band KORN was featured despite not having a verse on the song. Throughout the album, you can hear familiar guitar chords, banging drums, and heavy bass under his vocals. However, some may feel like the instruments are a bit too much and overshadow Wayne’s lyricism.

It’s important to note that this particular sound did not start with Wayne. Back in the day, Run- D.M.C. experimented with the heavy sound of drums and crossed over to the Rock genre with their song “Walk This Way” featuring Aerosmith. The heavy drums and overall rock-feel is evident in a lot of their discography. Jay-Z and Linkin Park’s collaboration album in 2004, Collision Course, is also a great example. But despite these previous projects that received great feedback from fans and music critics alike, Wayne’s album slightly fell short.

During that time, the album debuted number two in the Billboard 200. But music critics on websites like Billboard, Pitchfork, and even Rolling Stone had mixed reviews about Wayne’s new venture. On Pitchfork.com, the reviewer described the album by saying, “Concocting the world's finest excrement-related rhymes, Rebirth is most definitely a flop, terribly unsexy, and contains surprisingly few shit jokes.” This is not the only review of its nature to be published. However, a few critics enjoyed it and described it as "Rebirth has moments of genius, and those moments almost always coincide with coupling fiery emotion with punk's propulsive rhythm.” Regardless of the reviews, Lil Wayne performed “Drop The World” with Eminem and drummer Travis Barker at the 2010 Grammy Awards and the crowd was thoroughly pleased.

Despite the critics dissecting the album and giving their own opinions, Wayne remains humble and confident in everything that he releases. His individuality seeps through in everything he does and is not ashamed to say that his inspiration is no one. He inspires himself and his five Grammys are a true testament to this. While Rebirth may not be a fan favorite for Wayne lovers, it still proves that the rapper simply does not need approval from anyone else but himself. After the album, he still proceeded to drop projects that exceeded fans expectations, all while keeping that same rockstar rapper vibe. Because of this, Lil Wayne has proved time and time again why he is considered a legend in the rap game.

The Remote Studio: Producing Hits from Anywhere

In the ever-evolving landscape of music production, one trend has become increasingly evident: the studio is going remote. Gone are the days when artists needed access to a fully equipped recording studio to create chart-topping hits. Today, portable studio equipment has empowered Black musicians, particularly independent and emerging artists, to craft music from virtually anywhere. This seismic shift in the music industry is leveling the playing field and democratizing the art of music production.

Anderson .Paak

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Anderson .Paak, a multi-talented artist celebrated for his soulful vocals and impeccable production skills, has fully embraced the era of remote music production. Known for his exceptional ability to blend R&B, hip-hop, and funk, Anderson .Paak demonstrates how portable studio equipment can be a creative game-changer. His Instagram often offers glimpses of his artistic process, showcasing his dedication to evolving his sound.

Chloe Bailey

Chloe Bailey, exemplifies the creative possibilities of remote music production. Armed with minimal equipment, she has crafted some of her most innovative tracks from the comfort of her home. Chloe Bailey's ability to push boundaries and experiment with her music has garnered viral acclaim, underscoring the freedom portable studios provide.

Saba

Saba, a rising star in the world of hip-hop, has been making waves not only with his lyrical prowess but also with his production, skills. He is a prime example of an artist who has harnessed the power of remote music production to craft his signature beats and melodies. Saba's dedication to producing his own tracks has contributed significantly to his artistic identity and independent success.

Bryson Tiller

Bryson Tiller, an R&B sensation known for his distinctive style and heartfelt lyrics, has taken the DIY approach to heart. With a modest home studio setup, he has consistently released music that resonates with his audience. Bryson Tiller's commitment to authenticity and creative freedom is a testament to how success can be achieved with a relentless pursuit.

Thundercat

Thundercat, known for his virtuosic bass playing and genre-blurring sound, is another Black artist who has harnessed the potential of portable studio equipment. He has effortlessly produced intricate compositions and experimental tracks from the comfort of his own space. Thundercat's ability to seamlessly blend genres and create sonic masterpieces underscores the versatility of remote music production.

As technology continues to advance and become more accessible, we can expect even more artists to take advantage of the tech and breakthrough. This shift not only fosters a sense of independence but also opens doors for a broader range of Black voices and sounds to flourish in the music industry.

It’s Festival Season

Summer is heating up, and the music scene is about to explode with an array of Black-centric and/or Black-owned music festivals that are guaranteed to be a movie. From the food trucks to the sea of people swag surfing to culture’s biggest DJ’s there’s no experience quite like it. Our world is so unique and is often best understood through our music. This is where you find all of the dopest emerging artists while doing tiktok bounces to some of the most viral tracks, yes - they are full songs, and in a spontaneous singalong to your favorite artists as they headline. Here are some of the dopest festivals happening in 2023. Catch the wave.

Music Festivals:

Essence Festival - New Orleans, Louisiana:

Get ready for the ultimate celebration of Black excellence at the iconic Essence Festival. This legendary event showcases the best in R&B, hip-hop, and soul. With a lineup that includes chart-topping superstars and rising stars, Essence Festival promises unforgettable performances and empowering experiences.

Afropunk Festival - Brooklyn, New York:

Prepare to be blown away by the raw energy and unapologetic expression of Afropunk Festival. This trailblazing event celebrates the intersections of music, art, and activism. With its diverse lineup of artists spanning various genres, Afropunk creates a space where individuality and creativity thrive.

One Musicfest - Atlanta, Georgia:

Experience the essence of Black music and culture at One Musicfest. This dynamic festival brings together a fusion of R&B, hip-hop, soul, and more. From legendary icons to emerging stars, the lineup is curated to ignite your passion for music and elevate your festival experience.

Broccoli City Festival - Washington, D.C.:

Join the movement at Broccoli City Festival, where music meets activism. This eco-conscious event combines powerful performances with a focus on sustainability and social impact. Expect an eclectic lineup that blends hip-hop, R&B, and electronic music, creating a powerful and unforgettable experience.

Benefits of Discovering Emerging Artists at Music Festivals:

Unearthing Hidden Gems: Music festivals provide a unique opportunity to stumble upon emerging artists who are destined for greatness. Don't be surprised if you find yourself captivated by the raw talent and innovative sounds of artists you may not have heard before.

Intimate Performances: Witnessing an emerging artist perform in a festival setting can be an intimate and transformative experience. These rising stars bring an electrifying energy and hunger to the stage, leaving a lasting impression on the audience.

Black Music Conferences:

For all the aspiring artists your skills have to also be supported by a network of executors and music strategists. Finding music festivals that will bring you closer to your goals and rooms where the true playmakers are is a great way to begin taking your career from a vision to reality.

Revolt Summit - Various Locations:

Revolt Summit is a premier conference that brings together industry leaders, artists, and aspiring professionals. This gathering offers insightful panels, workshops, and networking opportunities. Emerging artists can learn from established figures and connect with like-minded individuals in the music industry.

Black Music Honors Conference - Nashville, Tennessee:

The Black Music Honors Conference celebrates the rich legacy of Black music. Attendees can participate in thought-provoking discussions, artist showcases, and educational sessions. Emerging artists gain valuable insights into the industry while connecting with influential figures in the music community.

ASCAP "I Create Music" Expo - Los Angeles, California:

The ASCAP "I Create Music" Expo is a must-attend event for songwriters, composers, and artists of all genres. With expert-led panels, networking opportunities, and performances, this conference offers emerging talents a platform to learn, collaborate, and showcase their skills.

Attending these conferences allows emerging artists to expand their knowledge, gain industry insights, and form connections that can propel their careers to new heights. These events provide a supportive and nurturing environment for artists to thrive, while also fostering a sense of community and camaraderie.

This summer, let the rhythm guide you to the pulsating heart of Black music festivals and conferences. Immerse yourself in the electrifying performances, discover emerging talents, and celebrate the diverse sounds that shape our culture. Black Sound Wave is your trusted companion, bringing you the latest updates, highlights, and insights from these vibrant events. Get ready to experience the magic and power of Black music in its purest form. Let the celebration begin!

Catch the Wave: What to Expect

Exciting times are ahead for Black Sound Wave as we prepare to launch a series of featured editorial content that will take our audience on a journey into the vibrant world of Black music. Amplifying emerging artists, highlighting industry trends, and serving as a haven for Black music lovers, we are committed to bringing you the freshest and most insightful content in the very near future.

Next Wave (Video + Editorial) - Get ready to turn up the volume as Black Sound Wave shines a spotlight on the emerging Black artists who are pushing music culture to new heights. Through dope playlists and exclusive interviews, we will dive deep into the world of these genre-shifting artists, uncovering what brought them to the music game. Explore their inspirations, aspirations, and witness firsthand what sets them apart as the next wave of talent.

Hit for Hit (Editorial) - Ever wondered what it takes to create a hit track? Look no further as Black Sound Wave talks to the masters of sound. We'll engage with music heads, executives, artists, producers, and more to uncover the secret formula behind blockbuster tracks. Through in-depth conversations and comparisons, we'll dissect the best of the best, exploring the techniques and elements that make a hit. Get ready to go hit for hit and unravel the secrets of musical greatness.

But that's not all! In addition to our captivating editorial series, we are thrilled to announce the launch of the Black Sound Wave playlist. Curated with care and featuring the hottest tracks from emerging Black artists, this playlist will serve as a sonic journey that embodies the essence of Black music in all its diverse forms. Stay tuned as we bring the rhythm and soul of Black music directly to your ears.

At Black Sound Wave, we are passionate about showcasing the incredible talent and cultural impact of Black artists. Through our upcoming editorial series, playlists, and more, we aim to create an immersive experience that celebrates the dynamic world of Black music. Join us as we embark on this exciting journey together, breaking barriers, amplifying voices, and shaping the future of the industry.

The countdown has begun. Get ready to witness the rise of the Next Wave, engage in electrifying Hit for Hit discussions, and immerse yourself in the soundscape of the Black Sound Wave playlist. The future of Black music is here, and we can't wait to share it with you. Stay tuned for updates, announcements, and a whole lot of sonic magic. Let's ride the wave together!

But Does it Slap?! The Producers Behind Social Media's Viral Hits

In the age of social media, music has found a new avenue for virality, propelled by catchy beats, infectious melodies, and danceable rhythms. Behind these infectious sounds are talented music producers who craft the beats that capture our attention and spark global trends. In this article, we shine a spotlight on five remarkable Black music producers who have created viral hits, igniting a frenzy on platforms like TikTok, Instagram, and Twitter. Get a closer look at their backgrounds, explore their viral creations, and celebrate their contributions to shaping the digital music landscape.

K CAMP (@kcamp)

K CAMP, also known as Kristopher Campbell, is a prolific music producer and rapper. He gained widespread recognition for his 2014 hit "Cut Her Off," which went viral on social media platforms and amassed millions of views and shares. K CAMP's ability to craft infectious beats and melodic hooks has cemented his place as a go-to producer for viral hits, and his following has grown exponentially as a result.

Ayo & Teo (@officialayoandteo)

Ayo and Teo, the dynamic duo known for their infectious dance moves and viral tracks, have taken social media by storm. As music producers and artists, they have created hits like "Rolex" and "Better Off Alone," which became viral sensations on TikTok and Instagram. Their innovative dance challenges and catchy beats have propelled them to internet stardom, garnering a dedicated following and inspiring countless imitations.

Tay Keith (@taykeith)

Tay Keith, a highly sought-after producer from Memphis, Tennessee, has left an indelible mark on the music industry with his signature sound. He gained widespread recognition for producing the viral hit "Sicko Mode" by Travis Scott, which dominated social media platforms and became an anthem for music lovers worldwide. Tay Keith's unique production style, characterized by hard-hitting beats and infectious hooks, has solidified his status as one of the most influential producers of our time.

Photo Credit: dazeinblue

JetsonMade (@jetsonmade)

JetsonMade, also known as Tahj Morgan, has made a significant impact on the music industry as a producer. His collaboration with rapper DaBaby on the viral hit "Suge" catapulted both artists to mainstream success and solidified JetsonMade's reputation for crafting infectious beats. With his unique production style and ability to create viral moments, JetsonMade has gained a loyal following and continues to shape the sound of contemporary music.

The role of music producers in driving viral hits and online trends cannot be overstated. Black music producers like K CAMP, Ayo & Teo, Tay Keith, and JetsonMade have been instrumental in shaping the digital music landscape with their infectious beats and viral creations. Through their talent, creativity, and ability to tap into the pulse of online trends, they have garnered substantial followings and inspired countless imitations.

Who Makes the Best Artists: Major Labels vs. Independence?

In today's music industry, artists face a critical decision when it comes to their career trajectory: should they sign with a major record label or choose the path of independence? This age-old debate continues to spark conversations among musicians, industry insiders, and fans alike. We will explore the pros and cons of signing with a major label versus embracing independence. We'll take a look at the success stories of independent artists, examine how artists leverage social media for promotion, and discuss how technology has empowered artists to connect directly with their fans.

Major Labels: The Pros and Cons

Signing with a major record label can provide artists with a range of resources and opportunities. Here are some key advantages:

Financial Backing: Major labels often have substantial budgets to invest in artist development, production, marketing, and promotion. This financial backing can facilitate access to top-notch producers, songwriters, and marketing campaigns.

Industry Connections: Major labels have extensive industry connections that can open doors for collaborations, features, and high-profile opportunities. They possess the clout to secure radio airplay, placement in mainstream media, and feature spots on major tours or festivals.

Global Reach: Major labels have established distribution networks that enable artists to reach a wider audience, both domestically and internationally. This expansive reach can significantly increase an artist's visibility and potential fan base.

However, there are potential downsides to signing with a major label:

Loss of Creative Control: Artists may find themselves compromising their artistic vision as major labels often exert influence over the creative process. The pressure to conform to market trends and commercial expectations can stifle artistic expression.

Contractual Obligations: Major label contracts typically come with extensive terms, including exclusivity clauses, revenue-sharing arrangements, and control over the artist's music rights. These contractual obligations can limit an artist's autonomy and long-term financial gain.

High Competition: Major labels sign numerous artists, and not all receive the same level of support and investment. The highly competitive nature of the industry means that some artists may not receive adequate attention or resources, resulting in their talents being underutilized or overlooked.

The Rise of Independent Artists:
In recent years, an increasing number of artists have embraced independence, leveraging the power of social media and tech advancements to build their own track. Here are some advantages of being an independent artist:

Creative Freedom: Independent artists maintain full control over their artistic direction, from songwriting to production choices. They have the freedom to experiment with different genres and styles without external pressures.

Direct Fan Engagement: With the rise of social media platforms, artists can now connect directly with their fans, cultivating a loyal and dedicated audience. This direct interaction allows artists to build meaningful relationships, receive immediate feedback, and tailor their content to suit their audience's preferences.

Ownership and Revenue: Independent artists retain ownership of their music rights, enabling them to have greater control over their revenue streams. They can explore alternative revenue sources such as merchandise, live performances, and partnerships, maximizing their earning potential.

Success Stories of Independent Artists:

Several independent artists have achieved remarkable success, proving that choosing independence can lead to extraordinary achievements. Artists like Chance the Rapper, Russ, and Nipsey Hussle gained substantial followings and critical acclaim without major label support. These artists leveraged their creative independence, strategic promotion, and grassroots fanbase to secure lucrative deals, Grammy recognition, and worldwide tours.

The Power of Technology and Social Media:

Advancements in technology and the advent of social media platforms have revolutionized the music industry. Artists now have the tools at their disposal to market themselves directly to their target audience, bypassing traditional gatekeepers. Platforms like YouTube, SoundCloud, and TikTok have catapulted artists to fame through viral moments and user-generated content. Artists can now release music independently, build their brands, and gain significant traction without relying solely on major label support.

The decision between signing with a major label or pursuing independence ultimately depends on an artist's goals, creative vision, and personal preferences. In today's music landscape, technology and social media have leveled the playing field, empowering artists to take charge of their careers. The success stories of independent artists demonstrate the potential for unprecedented achievements outside of the traditional major label system. 

Ultimately, it is up to each artist to evaluate their priorities and determine the path that aligns best with their artistic vision and long-term aspirations.