Written By: Sammy Approved | @opn.5ea

Will Hill is the Atlanta rapper carving out his own lane with a chill, west coast vibe. Our next wave artist is bringing a unique blend of West Coast sounds with an Atlanta twist that’s catching on quickly. Read more on our Next Wave artist and how he’s consistently making plays to make a name for himself.

When you first hear Will’s music, you might feel like you've been transported to the laid back streets of Los Angeles. But this rapper hails from Atlanta, and he's catching his own wave and the garnering the attention of many fans around the world. Hill’s a storyteller for the hustlers, the go-getters, and the women who prefer to get it on their own.

Will describes his music as having a "West Coast sound with an Atlanta perspective." It’s a combination that makes his beats and flows stand out.

“My flows, the beats that I choose, and my rhyme schemes are what you would normally hear from a West Coast artist. I was raised in Atlanta, though, so my lingo and subject matter are a little different,” he says.

This coast-to-coast mentality has allowed Will to build a community of listeners who resonate with his message of ambition and independence.

While Jay-Z remains a staple in his list of influences, Will finds a lot of his inspiration from his peers.

“Seeing what the homies drop musically and visually usually makes me want to take it up a notch,” he shared with Black Sound Wave.

With a history in sports, Will's competitive nature drives him to constantly push his boundaries and showcase what he's truly capable of. It’s this relentless drive that keeps him evolving as an artist and a businessman.

Building a brand in today’s music industry is no small feat, but Will has done it by consistently being himself. His authenticity is what attracts fans, and it’s what keeps them coming back.

“Just by consistently being myself and letting people into my world,” Hill shared about crafting a brand. “Showing them the things that I like and gathering a community around that. The people that can relate to you will gravitate towards you.”

Will's journey as an artist has been shaped by time and experience. He believes that each project, with its unique challenges and failures, is a lesson in what to do and what not to do.

“Learning faster through every failure is the quickest way to evolve,” he notes.

With a strong team around him, including his manager (@scoon.atl), Will is constantly sharpening his skills and pushing himself to new heights.

In a world where new music is released daily, Will finds ways to stand out by offering experiences beyond the music. He’s thrown a Super Bowl party, hosted a Barbie screening, and even organized yoga classes. But it’s the mini-concerts at his home, dubbed “Home Sessions,” that truly reflect his innovative spirit.

“Just trying new things on my own terms. Mainly focusing on bringing people out in real life and give them experience instead of solely relying on social media,” Will talks about creating his own wave.

This month we share a spotlight on artists doing it their way. For Will, the key to success is simple: take action. The rapper has released 8 projects since 2013. In recent years, he has consistently dropped heat with cohesive branding and strategy to back it up. His latest 2- track project Double Down features “How You Do That?” which has an infectious hook and a fire beat to cruise to. The other single is “Bad B*tch,’ which perfectly aligns with his ability to make the honeys swoon.

“You gotta put yourself out there and stick to it. Meet new people, try new things, learn along the way,” he advises.

By establishing his brand, he’s been able to attract like-minded individuals and build a strong community around his music. It’s a strategy that’s worked for him and one that he believes can work for other artists as well.

Will Hill’s journey started with passing out CDs and trying to get on the hottest blogs. Today, it’s all about direct-to-consumer marketing and constant social media presence.

“It’s constant marketing and advertising,” Hill shares some game.

But the journey doesn’t end there. For Will, the best path forward is to “maintain momentum, keep dropping new music, collaborate more, post on social media daily, run ads, keep building community, tell the story and have fun.”

As he continues to grow in the music industry, Will is most excited about the process.

“Being able to do things for the first time, learning, meeting new people, going new places. We only get one life; I want to be able to say I lived it to the fullest,” he reflects.

It’s this mindset that will continue to drive him forward, both as an artist and as a human being.

For artists looking to make their own wave in music, Will’s advice is clear: find your identity, build on it, and keep taking action. In a world where everyone is trying to stand out, it’s those who truly know themselves and their audience who will rise to the top. Will Hill is a testament to that truth.

Be sure to support the Will Hill movement here.

Next Wave: Will Hill

Next Wave: Dri Jack

Next Wave: Mauzy Music