Building Your Brand: The Importance of Personal Branding for New Artists

Written By: CJ Hall

Thoughtfully building your brand is incredibly impactful and important as an emerging artist. In an industry sometimes oversaturated with various musicians who share similar motives and passions, it’s important to set yourself apart by building out a unique identity and narrative that resonates with your audience. This will differentiate you from the rest of the crowd and make a lasting impression on your listeners.

Your brand is more than your music; it encompasses the story you tell, the image you portray, the bond you establish. Your lingering energy will lowkey always serve as your personal ambassador, speaking on your behalf long after the musical notes fade.

When developing your brand, consider different experiences, values, and aspirations. Each element tells a story and evokes an emotion, creating an aura that only you can energetically embody. This distinction attracts listeners who relate to your art and guides them to the core of your message.

To build a brand that resonates deeply and lasts throughout time, emerging artists should consider these essential brand strategies:

Know Your Unique Selling Point (USP)

As we mentioned earlier, uncover what makes you different from other artists. It could be your musical style and influences, your background, such as where you grew up or your cultural heritage, or your personal experiences, including struggles and triumphs. Highlighting your USP will help you stand out and attract a dedicated fan base. To help, take time to list these aspects or even consult trusted people in your network for feedback on how you uniquely impact them.

Consistent Visual Identity

Develop a visual identity that reflects your brand. This includes your logo, color scheme, and overall aesthetic. Consistency in your visual presentation across all platforms reinforces your brand and makes it easily recognizable. For example, Doja Cat is known for her eclectic and creative persona. Her daring outfits and whimsical music imagery align with her bold and playful creativity, making her stand out in the industry.

Authentic Storytelling

Share your journey and the stories behind your music. Authenticity creates a deeper connection with your audience. Whether through social media, interviews, or your music itself, let your true self shine. JT from City Girls exemplifies this by sharing her authentic self with listeners. The Miami native is making waves, and has proven to stand strong as a solo artist with the recent release of her debut album, City Cinderella, which reflects personal moments and challenges, including her past as a convicted felon and journey of self-discovery within a rap group.

Engage with Your Audience and Leverage Social Media

Building a brand is not just about broadcasting; it’s about engaging. Respond to comments, participate in conversations, and show appreciation to those that listen to your music. Engaging with your audience showcases your personality and helps to build a loyal community around your brand.

Building a personal brand takes time and effort, but the rewards are truly impactful. A strong, authentic brand will carry you throughout your career. Remember to always stay true to yourself, engage with your people, and don’t be afraid to show vulnerability through your stories.