BLACK SOUND WAVE

Next Wave: Makenna Lyric

freewarren — Mon, 10 Nov 2025 08:00:00 +0000

Makenna Lyric is a 23-year-old Black lesbian ambient folk artist whose music is as intimate as it is expansive. Meet our November Next Wave artist, who is innately grateful to be transmuting her life experiences through art.

Originally from Montana and now based in Atlanta, she has released two EPs and one full-length album entitled Leap! This body of work captures the soul-searching depth and honesty she brings to her craft.

“My music is something to sink into, it’s something to sit with,” Makenna explains. “I create with the intention of taking emotional weight and putting it into something tangible. Music making is like an honest conversation with myself.”

Makenna’s sound is rich with guitar and harmony, which she now joins with the sounds of viola, inviting listeners into a space of reflection and emotional resonance. Her influences are a mix of family and discovery.

“The foundation of my music influence is Mary J. Blige, Deniece Williams, and Tracy Chapman, who my parents would often play around the house. This shaped the soulful/folk sound that I feel naturally drawn to,” she says.

Later, artists like Moses Sumney and Nick Hakim expanded her perspective, showing her the beauty of genre-blending and vocal layering.

Photo Credit: Joshua Cleveland | @somewhere_butnowhere

Photo Credit: Joshua Cleveland | @somewhere_butnowhere

“Their delicate but complex vocal layering is something that undoubtedly shaped my sound, as well as their instrumentation,” Makenna adds.

Her community of fellow artists, including Nena Hayes, Christelle Bofale, and Reggie Pearl, also fuel her creative fire. Makenna’s journey has been grounded in self-discovery and resilience. From childhood, she has been actively nurturing her gifts of songwriting and performance.

“I’ve been writing songs and singing in talent shows since I was a child,” she adds.

Early experiments on piano, violin, and self-taught guitar led to recording on GarageBand, which eventually led to the release of her first track on SoundCloud in 2018. Since moving to Atlanta, she’s grown in production, performance, and artistic confidence.

This November, as Thanksgiving invites reflection, Makenna emphasizes gratitude in her process.

“As I create, oftentimes I’m internally processing things like loss, heartbreak, etc,” she revealed. “I appreciate that music gives me an outlet for these inevitable human experiences, however painful they may be. I’m grateful in general to be experiencing life and learning the lessons I was meant to.”

While she critiques the holiday’s historical context, she values the time to “slow down and prioritize gratitude” with loved ones.

Makenna’s art also serves others. She’s performed at PSL ATL events like Till It’s Done: Black August Concert and shows raising awareness on issues such as the economic blockade on Cuba. Currently pursuing a degree in social work, she blends her music with activism. Makenna’s also utilizing her craft to illuminate stories, nurture community, and challenge injustice.

Photo Credit: Kai | @flyishkai

Photo Credit: Kai | @flyishkai

The gifted singer’s personal superpower is attention to detail.

“I like to build tension in songs through stacked harmonies and guitar layering,” she told us. “I’m very intentional with my lyrics, and I’m a perfectionist when it comes to production.”

This meticulous approach, paired with her authenticity, creates a sound and space that feels profoundly personal yet universally resonant.

Looking ahead, Makenna is excited for the next chapter. She hopes to fully prioritize her music after completing her degree. She anticipates exploring more collaborations and creating visual experiences for her songs.

For fellow artists seeking to carve their own path, she advises: “Listen to the force that guides you to create, instead of aiming to appeal to the masses. Also, don’t shame yourself for not always feeling that creative spark. With time away from your craft comes life experiences to write about.”

Makenna Lyric is cultivating a sanctuary for feeling, gratitude, and authentic expression, inviting listeners to lean into both vulnerability and joy this holiday season. Her voice will blow you away. Don’t be late to this next wave.

Be sure to follow Makenna Lyric’s journey here.

REVOLT World Is the Spot Emerging Artists Should Be Watching

freewarren — Wed, 10 Sep 2025 08:00:00 +0000

Since its inception in 2023, September now ushers in the takeover of REVOLT World in Atlanta. More than just a music festival, it’s a three-day cultural event offering real opportunities for up-and-coming creatives. Jam-packed with panels, performances, networking meetups, and educational programming, it’s a weekend that delivers more than vibes—it delivers access. From live music to mentorship with prominent industry figures, guests walk away with insights and strategies that often feel kept out of reach. For creatives still finding their way, these moments open doors to new tactics and a space designed specifically for those serious about a future in music and media.

Launched during hip-hop’s 50th anniversary, REVOLT World was built with a clear purpose: to shift the culture forward. And to be clear, that shift isn’t only about bringing out the biggest names on stage—it’s about providing access to conversations, resources, and connections that can turn moments into sustainable careers.

Beyond performances, past guests have tuned in for a host of live tapings—like the Assets Over Liabilities chat with Lauren London, CultureVersations on RICO charges and justice reform, and even wellness offerings like meditation and sound baths.

On the fashion and industry front, Jim Jones and Groovey Lew broke down hip-hop’s lasting impact on style, while celebrity stylists Law Roach and Kollin Carter discussed the complexities of fashion today. Meanwhile, artists like Moneybagg Yo, Saucy Santana, Lady London, King Combs, and Yung Miami hit the stage—illustrating the dual nature of the event as both a cultural celebration and educational epicenter.

By 2024, REVOLT World expanded significantly, with a record-breaking 35,000 attendees and a broader media presence under the theme We Create the Future. Drink Champs delivered a surprise live episode with Method Man, Ari Fletcher and Lil Duval teamed up for a comical food tasting experience, and the Healed Girl Pod anchored the weekend in needed mental health dialogue.

One of the most transformative components remains The Opportunity Center, which last year hosted over 750 hours of mentoring and career development. Inside, you’ll find rooms unpacking brand partnerships, others combing through the mechanics of publishing, and mentor sessions with producers and A&Rs guiding artists through the steps of growth.

For up-and-coming creatives, that level of access makes a real difference. Most festivals operate like flashy showcases—but REVOLT World feels different. It feels like it was built to equip and inspire.

And maybe that’s the point. REVOLT World reminds you that your dreams in music and media aren’t too far out of reach. In fact, the people who walked that path before you—and with you—are often the ones ready to help. Inside this space, you’re pushed to think bigger, and support echoes from a culture invested in your success.

Another REVOLT World weekend is on the horizon, slated for September 20–22. If you’ve been waiting for a sign to shake things up this fall—consider this it. Head to their website for full details and start planning your experience.

Next Wave: O’Brie

freewarren — Mon, 08 Sep 2025 08:18:00 +0000

O’Brie calls herself “just a girl who loves music,” but her artistry carries weight far beyond simplicity. A singer, songwriter, and multi-hyphenate creator, she describes her work as an extension of spirit—music that doesn’t just touch the heart but the soul.

“I started my musicianship journey at 11 years old,” she shared. “Even as a shy child, I knew that music felt a little different to me. I couldn’t always express how I felt, but when I sang, I knew exactly what emotions were running through my body.”

Her sound lives in feeling—soulful and raw, always reaching for the kind of authenticity that can’t be faked. “If the feeling is off, then it doesn’t matter how good the song is—it won’t be able to fully touch someone,” O’Brie says. “The community I’ve started is full of real music lovers. People that, if they didn’t have music in their life, it would never feel complete.”

September marks Hispanic Heritage Month, a time of celebrating cultural intersections, and O’Brie leans into those connections with reverence.

“Latin culture is so rich and expansive. I’ve definitely been inspired by it—especially because there are so many similarities between Latin and African culture in music,” she reflects.

Her earliest introduction came through Selena, whose joy and vitality left a lasting impression.

“I loved her sensual voice, and it always looked like she was having so much fun while performing. That’s what inspires me most with Latin music and artists,” O’Brie highlights. “The joy and camaraderie their music brings.”

That sense of joy and community is woven into O’Brie’s journey. Once too shy to sing beyond her bedroom, she eventually let go of fear and began to honor her gift publicly.

“I had to ask myself: Why am I keeping this gift God gave me to myself? The answer was fear,” she revealed. “And when I finally let that fear go, everything I learned just clicked for me—and that is when my journey truly began.”

O’Brie’s inspirations trace a wide lineage. From Michael Jackson, Stevie Wonder, and Lauryn Hill to Rihanna, Willow, and Erykah Badu, she has many musical muses. Yet some of the most profound influences came from her own family. She pulled from church aunts singing with conviction, a band director who introduced her to jazz, and friends she jammed with who taught her about freedom in sound. All of it shaped her into the artist she is now: grounded, evolving, and deeply intentional.

O’Brie names her superpower as connection.

“My superpower is definitely my purpose, which is bringing people together,” she says. Whether through art, events, or food, she envisions her creativity as a vessel for community. “Safe spaces, especially for Black women, are so needed—and we deserve to feel love from every inch of the Earth.”

In a time when music can feel more algorithm than art, O’Brie keeps her compass set on authenticity.

“As the industry becomes more saturated, and AI and bots only increase, authenticity will become like gold,” she says. “God only made one you, and you have to completely innerstand that to recognize your authentic power.”

Mixing fashion with her music has also expanded her vision as both an artist and entrepreneur.

“Putting on fashion shows with musical guests,” she adds, “creating fashion films that bring the clothes and music to life, creating music and merch to go along with it—it makes creating more joyful.”

These multidisciplinary explorations aren’t distractions but extensions of the same purpose: to bring people closer to each other—and to themselves.

For O’Brie, the future is already humming. An EP is on the horizon, collaborations are pushing her creativity, and her excitement about jazz’s rebirth keeps her anchored in tradition while daring toward newness.

“I’m just honored to be a part of the renaissance,” she says.

And for those looking to make their own wave, her advice is simple but profound: “Don’t doubt yourself. If you feel called to something, it’s because it’s already yours. Music is a feeling process—make the music that feels good to you, and there will always be somebody who resonates.”

In a month about heritage, O’Brie is a reminder that culture isn’t fixed in the past—it’s living, breathing, expanding. And with every note, she’s building bridges across it.

Be sure to follow her journey here.

Pluto’s Got Summer in a Chokehold–And She’s Following Atlanta’s Blueprint to the Top

freewarren — Wed, 27 Aug 2025 08:00:00 +0000

No matter where you decide to scroll (social media, party playlists, or Hip-Hop radio), Atlanta’s breakout star Jada Smith, better known as PLUTO, is legit everywhere. Her smash hit “Whim Whammie” is dominating timelines and climbing the Billboard Hot 100, cementing her spot as one to watch.

The 21-year-old rapper from the Westside of Atlanta is blending new-school flair with a heavy dose of ATL nostalgia. With clever nods to athleisure brand Lululemon and a beat lifted from legend OJ Da Juiceman’s “Wham Bam,” PLUTO pays homage to ATL’s millennium-era icons while confidently charting her own course.

After “Whim Whammie” blew up on TikTok earlier this year, PLUTO’s momentum hasn’t let up. She was named Billboard’s Rookie of the Month and has earned co-signs from heavyweights like Lizzo, Sexyy Red, and Lil Baby. After a run on Lil Baby’s tour, she followed up with “Pull Yo Skirt Up,” a nod to Soulja Boy’s Donk, which sparked another viral wave thanks to a dance challenge boosted by food reviewer Keith Lee.

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Growing up in a city like Atlanta, I’ve come to understand how deep the city’s influence runs in music culture. Atlanta has always made a special place for rising talent. Whether from here or just passing through, we rally around our own.

Even in today’s social media–driven era, where TikTok trends and viral dances often take center stage, you can still spot a blueprint rooted in Atlanta’s DNA. There’s a pattern—an energy that really feels unique to ATL. I see it in PLUTO. I’ve seen it in Latto. In 21 Savage. Beyond algorithms, there’s this sort of shared sense of strategy, coolness, and retention power that keeps the city at the forefront.

Atlanta’s DNA

Atlanta’s music scene has always thrived on community, not just individual stars. When I look at modern acts like Latto, 21 Savage, Gucci Mane, or PLUTO, it’s clear they’re working from a long-standing blueprint—one that’s deeply rooted in the city’s culture of collaboration and collective pride.

That blueprint began in the early ’90s with Organized Noize, the production trio of Rico Wade, Ray Murray, and Sleepy Brown. Recording out of what they called “The Dungeon” (a basement studio in East Point), they crafted a sound that blended Southern soul, funk, and live instrumentation with hip-hop beats—redefining what Southern rap could be. Their work catapulted Outkast and Goodie Mob into national figures, flagging how Atlanta stands on its own—a move that didn’t need to follow the steps of L.A. or New York.

That ethos of shared space, shared goals, and support was carried into the next generation. Today, artists like PLUTO, Latto, 21 Savage, and Gucci Mane are all part of that same continuum. Their collaborations feel more like conversations based on mutual respect and a common background than just another feature.

But even with that set in stone, the journey isn’t always smooth.

PLUTO was supposed to link with Latto on the “Whim Whammie” remix. But after Latto found out PLUTO had tensions with YK Niece—best known for her viral “I’m talkin’ ’bout innit” ad-lib and verse—she decided to step back. Latto reportedly urged PLUTO to lean into unity, and in the end, she chose not to appear on the track.

Social media had a field day with that drama, with people split between backing PLUTO’s decision to move on and appreciating Latto’s big-sister energy, even if the message didn’t land. Since then, though, PLUTO and YK Niece have managed to share the stage and move forward without all the weird energy.

Even with all the noise, PLUTO remains focused—and honestly, that’s what makes her feel like such an Atlanta artist to me. She still got her moment at this year’s Birthday Bash, which feels like a rite of passage. She’s kept up with more viral hits like “Pull Yo Skirt Up” and dropped her debut album, BOTH WAYS.

What I love most is that her sound feels like home. It’s ratchet, it’s fun, and a little chaotic in the best way—but it’s so true to the city.

PLUTO’s just getting started, but the way she’s moving makes me feel like she’s already helping shape what’s next for Atlanta.

Header: Next Wave: King Cooley

freewarren — Mon, 18 Aug 2025 08:00:00 +0000

A storyteller through and through, the Southside Atlanta native moves through music, visual art, and community-building with a clarity that’s as rare as it is refreshing.

“I make music that blends storytelling with soul and Southside bars,” she tells Black Sound Wave. “The folks I attract are creative, passionate, and driven… hustlers with empathy.”

As we move through the month of August, we continue to celebrate the voices of hip hop today during the 52nd anniversary of the genre. We also spotlight Black Business Month, where entrepreneurs are making money moves in an ever-evolving economy. Cooley embodies the essence of both by turning her art into a profitable platform.

Cooley’s artistry is rooted in self-definition and ownership, driven not only by her neo-soul/hip-hop fusion sound but also by her behind-the-scenes work as a creative agency owner, educator, and advocate.

Photo Credit: Cotavation

Photo Credit: Cotavation

“I own a creative agency called ELEV8ED,” she says. “Outside of marketing services, we host an 8-week Music Marketing Cohort for independent artists. Translating my ad industry knowledge into a language musicians understand has been a really great, unexpected avenue.”

Raised in a home where creativity and practicality often clashed, Cooley still found a way to carve out space for her art while navigating personal upheaval. From being kicked out of her parents’ house, unemployment, and supporting her partner through a federal prison sentence, the story is deeply layered and influences the sound of King Cooley. Out of that fire came music like “Climate Change,” a track that unexpectedly launched her onto Spotify’s radar.

“I was fine with getting 1,000 plays on SoundCloud,” she remembers. “Next thing I knew, Spotify Editorial and A&Rs were emailing me.”

Cooley’s reverence for hip hop runs deep.

“If the Blues narrates Black emotion, and R&B narrates Black love, then hip hop is a narration of Black excellence,” she proclaims. “It’s resistance — past and present.”

Her list of influences ranges from Jay-Z, Nipsey Hussle, Lauryn Hill, Mos Def, to André 3000. It reads like a syllabus.

“Jay and Nipsey laid out my blueprint. Lauryn taught me how to get a point across directly. André is my art teacher,” Cooley adds.

That balance between business and spirit makes her a standout in a saturated landscape.

“Releasing more intentionally has been the most innovative thing I’ve done,” she shares. “I’m not chasing any dangling carrots. I just follow my instincts.”

And those instincts have led to some pretty big moments for Cooley: Netflix placements on Forever, syncs on BET’s Sistas and Love Is Blind, and performances from Coca-Cola HQ to WarnerMedia — all affirming what Cooley always knew: the art speaks for itself when the story is honest.

“To headline a sold-out show in Brooklyn… to get emails from folks in Osaka and Rio de Janeiro… I just feel super blessed,” she adds.

Photo Credit: Keenan Hadley

Photo Credit: Keenan Hadley

The giving spirit also runs through Cooley’s work like a bassline. From mentoring students to co-curating city-sponsored artist panels, her service is her strategy.

“Anything supporting the youth gets a ‘yes’ from me,” she says. “I think creating spaces like that is where I serve best.”

And even as the industry shifts, Cooley remains anchored in authenticity. “My lane is in experiential design,” she says. “People know when they come to a Cooley show or a King Cooley release, they’re getting more than something to stream.”

Right now, she’s wrapping a new project called KILN, born from a year of loss, introspection, and renewal.

“I haven’t shared anything as personal as this before,” she admits. “But I can tell my apprehension is a good sign.”

For King Cooley, the fire within hasn’t just forged the music — it’s shaped the movement.

“You don’t need permission to lead,” she says. “You don’t need permission to shine. Keep blinding them folks.”

That’s exactly what King Cooley continues to do with her creative journey. She leads with a bright light and a turbulent wave that doesn’t ask for permission to take up space.

Be sure to follow her journey here.

Music Festivals Every Fan Needs on Their Radar–And Why These Are My Top Picks

freewarren — Wed, 16 Jul 2025 07:09:41 +0000

Summer’s here and in spite of the heatwaves and every other wild thing unraveling in America, what better time to be reminded of a season that actually brings good vibes and gives you an excuse to pull your homebody friends outside for some of the best outdoor celebrations and live music— festival season.

Ironically, the festival scene has evolved a lot over the years, with many of our favorites we once counted on, like Trillectro in DC– a scene focused on highlighting emerging talent and blending music genres (hence the “lectro” nodding to electronic), or Pitchfork Music Festival in Chicago that gave space to alternative sounds across the board including hip-hop, are sadly long gone. These festivals opened up the doors for some of the newer events we see popping up today.

The experience itself also seems to have shifted. Now it’s not just about the lineup anymore, festivals have become these sort of immersive playgrounds packed with interactive art, curated spaces, and plenty other creative outlets to keep thousands of music goers tapped in as they camp out waiting on their favorite acts to hit the stage.

Yet, not all hope is lost. There’s actually a few festivals that have stayed true to their roots, and a few newer ones that are stepping up with just as much energy. Spaces like Afropunk continue to hold it down, especially for those who live within the alternative sound world, or Coachella still brings out the big names across the music scene. But beyond the giants, there are some shows that are putting their cities and homegrown talent on the map.

Here are some of my favorite standouts to add to your calendar:

Broccoli City Festival | Location: Washington, D.C.

Scene: Hip-Hop / R&B / Alternative

What started as a celebration to promote their clothing line and Earth Day in LA, Broccoli City Festival has turned into the marquee event for the DMV area since 2013. The move from LA to DC was intentional—meant to promote environmental awareness and health issues in the Black community, and over the years it has grown into something much bigger. They’ve teamed up with Live Nation Urban, booked some of the greats like Kendrick Lamar before he exploded and helped usher in the rise of other talent like Rae Sremmurd, Ari Lennox, and Don Toliver. What really puts Broccoli City in their own lane is the way they stay connected to the city. Alongside national names, you’ll see local DC faves like Fat Trel or Shy Glizzy hit the stage as homegrown talent.

Nowadays the festival has evolved into a full weekend experience, packed with block parties and community events leading up the main stage. It’s easily one of my favorite summer events and a must if you’re in the DC area.

One Music Festival | Location: Atlanta, GA.

Scene: Old School, Hip-Hop, R&B

One thing Atlanta will do is provide you with top tier live music experiences. The city’s stacked with talent, different outlets, and music creatives who have long been tastemakers in the music industry. The thing that stands out about One Music Festival though, it’s the ultimate blend of new school and old school, making the event feel like a big block party plopped right in the middle of Central Park where the blended generation of aunties and cousins can all have a pleasurable experience.

Since 2010, it’s brought together an eclectic mix of urban artists from Janet Jackson to Pharell, to the Isley Brothers. There’s also space carved out for local talent, small-businesses to sell their products, and activities that get fans excited for talent planning to hit the main stage. It feels like a true celebration of the culture and is a must-visit if you’re an emerging artist or just spending a weekend in ATL.

Afropunk | Location: Various Locations

Scene: Alternative, Indie

Afropunk has always been more than a music festival, but a cultural movement. Born in Brooklyn and now hosted in cities like Atlanta, Johannesburg, and Paris, Afropunk creates space for Black artists, creatives, and fans who exist outside the mainstream. It’s the go-to for alternative sounds, experimental fashion, and non-judgy self-expression.

Musically, Afropunk is all over the map in the best way — pulling from punk, soul, hip-hop, Afrobeats, and everything else in between. Artists like Solange, Kaytranda, and Moses Sumney have all graced the stage, really proving the range of different sounds. Afropunk builds on community in its own way and it’s one of the most intentional and unconventional festival experiences out there.

Lyrical Lemonade Summer Smash | Location: Chicago, IL

Scene: Hip-Hop / Rap / Indie

Chicago has always been a city that births culture-shifting artists, Kanye West, Chance the Rapper, Lupe Fiasco, but it hasn’t always had a music festival for the city’s youth. That’s where Lyrical Lemonade’s Summer Smash Festival comes into place. Launched by Lyrical Lemonade and Cole Bennett, it’s one of the fastest growing hip-hop festivals in the country, known for its visuals and lineups that mix big names with rising stars.

Summer Smash fills a much-needed space in a city that’s often misunderstood in the media. This festival gives young music goers a safe space to connect and celebrate the culture and artists speaking directly to their generation.

Rolling Loud | Location: Various Locations

Scene: Hip-Hop, Rap, R&B

Rolling Loud is hard to ignore if we’re having a conversation about music festivals. What started in Miami has grown into a global force, with events across the U.S. and in places like Europe and Asia. It’s become the largest hip-hop festival in the world and one of the most anticipated music events of the year for fans across generations.

The festival consistently pulls in the biggest names in rap, from Nicki Minaj to Travis Scott to Lil Baby, while also giving rising artists a major platform. It’s a place where fans discover what’s next and celebrate what’s already legendary, all in the same weekend. It’s a full on experience with art installations, weekend events, and energy that is sure to go viral online. Rolling Loud is sure to catch regardless of what city you’re able to catch them in.

TheArti$t Is Introducing Herself with Her New EP, “Who I Am” and We All Need to Know

freewarren — Wed, 09 Jul 2025 05:52:04 +0000

When I think about the role of an artist, my mind always teleports back to a keepsake written by the late James Baldwin: “All art is a kind of confession, more or less oblique. All artists, if they are to survive, are forced to tell the whole story, to vomit the anguish up.” Art is vulnerability. It’s healing. At its core, it’s freedom. And truth is, we’re so often drawn to it because it has the power to tell stories that others won’t, even when it gets messy– whether it be through words, movement, symbols, or sound.

In the spirit that art is confession and emotional release — the frequency feels familiar in how up-and-coming R&B musician, TheArti$t, shows up in her work as a multi-hyphenated creative.

There’s this sort of layered depth TheArti$t’s sound has and it’s got R&B lovers in a chokehold right now. Her viral hit Sober, for instance, prompts reflection– with harmonizing strings that soothe the soul and lyrics so euphoric, it’ll make even the pettiest person reconsider how they approach a breakup with less toxicity. But as TheArti$t simply puts it, “I hope that my audience perceives (my art) in a good way — whether it’s a safe space, pushes them to talk about their problems, or just uplifts their mood.”

For anyone tapped into soul-baring R&B, TheArti$t should be on your lineup. With her latest project Who I Am out now, videos to match, celebrity cosigns, and getting shine at events likeB Code Media’sFuture of Black Music concert series, she’s proof that no matter where you are on your journey as an emerging artist or in this confusing world, keep going

Behind The Music

Before even thinking about stepping into a booth, Erica McCauley (TheArti$t) was rooted in movement. The Jersey native’s first love was Hip-Hop and Contemporary dance. “Going from a dancer to a singer was actually quite shocking,” she shared in an earlier interview. “As a kid, I didn’t have it in my head to become an artist, I just knew I loved music and I loved dancing and I was enjoying every bit of that.”

The transition felt natural to her though. “I realize there’s a lot of similarities from dancing versus now being a singer…I make sure I push myself and my story enough to move the people.”

TheArti$t’s recording journey kicked off in 2018 when friends encouraged her to get in the booth after hearing how surprisingly well she sings, leading to the debut of her first EP, Arti$t: Take One in 2020. And while she’s always used visuals to reel in people through her moves, painting, or fashion, or style (seriously, what can’t she do!?), TheArti$t creates her music with full-body honesty. “I feel like art manifests in my work just with everything. Art is just who I am on the inside and outside; in front of the camera or off the camera.”

Growing momentum eventually led to the release of her viral hit, Sober, which did numbers on TikTok in 2023, even landing on Spotify’s “Fresh Finds R&B Best of 2023” list. The movement kept in flow, and the following year she was chosen as one of South by Southwest Music Festival’s official artists, performing live twice during their 2024 showcase.

“The Journal I Didn’t Know I Needed”

As someone who often turns to music for grounding, coming across TheArti$t’s discography feels like the journal I didn’t know I needed. It’s something so profound and reassuring hearing someone name feelings you’re still learning how to express. In that same regard, watching someone bold enough to push against societal pressures to choose one identity when you’re actually okay with embracing all your talents, it’s refreshing. Her sensibility and revolt in the name of art reminds me of present day artists like Teyana Taylor or SZA, women who really stretch what it means to be vulnerable and versatile, showing us that you can take up space in all the ways that matter to you and the right people will follow.

Who I Am and Where She’s Headed

TheArti$t comes in hot on her latest project Who I Am with “Better as Friends,” a track that, despite its soothing sound, doesn’t sugarcoat a thing. It’s raw. She straight-up tells her love interest: “I know you wrapped up in us, but baby don’t be. If I say I’m looking for love, it’s a beautiful lie.” It’s the kind of line that gets the lovers riled up because it’s a warning so calm in tone, with an impact that cuts deep.

But what makes the genre-blending project compelling is how her tough exterior on the first song slowly softens as the tracks play on. On songs like Ghost and Gravity, you hear her start to wrestle with the pain of distance. In Ghost, she questions why her lover walks away, fantasizing about being close again. While Gravity feels like she’s completely surrendering to love, unintentionally being pulled toward something deeper, as she admits, “I’m out my element.”

It’s beautifully contradictory and just deeply human. Because if you think about real love, especially in its early or uncertain moments, the experience isn’t monolithic. Sometimes we push people away in the name of self-preservation. Sometimes we say we’re not ready, even when everything in us wants to be seen. TheArti$t thoughtfully encapsulates that push and pull with a level of honesty that feels authentic and reminiscent to all the lovergirls and loverboys.

Who I Am proves TheArti$t isn’t afraid to show the messy middle. That recipe of honesty feels nostalgic of old school and 90s R&B. Love odes like Anita Baker. Vulnerability of Brandy. TheArti$t’s modernized take is what I think makes her rise worth watching and combats the never-ending stereotype that R&B is dying.

The Stage is Hers

These days, TheArti$t is having a few full-circle moments and is starting to receive her flowers. She’s been selected as a regional headliner for Newark Pride, a big win as a Jersey native whose work speaks so directly and pays homage to her upbringing and hometown. For Black Music Month, she was also recently spotlighted in B Code Media’s Future of Black Music showcase happening across four cities–a vibrant event showcasing emerging Black talent while celebrating culture, creativity, and community.

As we patiently wait for TheArti$t to continue hitting the big stages, stream her latest project Who I Am or check out the official visual for her single, Gravity.

Next Wave: Keypsiia

freewarren — Mon, 07 Jul 2025 22:23:44 +0000

In the heart of summer festival season, Next Wave is spotlighting artists who are made for the stage—and Keypsiia was born for it. With a voice that shape-shifts across genres and a presence that lights up a room, the Atlanta-based genre-bender is crafting a sound that’s nostalgic yet entirely new.

“I would describe my music as a play on all things nostalgic, but experimental,” she says. “I’m something like a genre bender.”

Keypsiia has created genre-bending music and mentally stimulating art for the stage and the soul. Whether it’s children vibing to her hooks or elders connecting to her soulful storytelling, Keypsiia’s music is built for everybody. Her music journey started with her single “Crush” in 2023, a debut that changed her entire world and introduced a new era of Southern artistry—equal parts experimental and homegrown.

“I’ve been able to stay on stage regularly while also getting spins nationwide on the radio,” she added. “Now, I’m being presented bigger opportunities from the work I’ve put in these last 2 years. I’m looking forward to how this year sets me up for phase 3 of this journey.”

When it comes to Keypsiia’s personal influences, she revealed many of her biggest inspirations are mostly songwriters and producers. She shared that The Dream influenced how she approaches songwriting and how she attacks the hook of a record.

“Being new generation Dungeon Family, my upbringing was a heavy influencer in how I approach my entire career, brick by brick,” she noted about her influences.

As Keypsiia continues to rise, July is a fitting time to celebrate her momentum. It’s the doll’s Cancer season and summer festivals are calling. As someone who’s had the privilege of seeing her live, she’s ready.

“I love festivals so I hope to touch any of them, to be honest,” she says. “Because I’m in Atlanta, I’d love to rock One Music Fest for sure.”

With a catalog that refuses to stay in one lane and a stage presence that’s anything but boring, she’s setting her sights on shows that can match her energy.

“Live performance is where I shine,” she declares.

But Keypsiia is more than the music—she’s a movement.

“My personal superpower would be providing a space to allow people’s true self-confidence to shine,” she shares.

Her lane? Empowerment with a groove.

“There’s not enough positive influence when it comes to providing the masses with mentally stimulating art… I urge people that being intelligent is the slyest thing you can be.”

Offstage, Keypsiia’s thinking bigger than music. The SWATS Princess shared with us her true mission work.

“Swerving through my crafts is the main reason why I’m in entertainment. Serving young women in the community is my mission work,” she told us. “I’m most excited to provide life and character development tools for young girls aged 12–22. I plan to have something like a school.”

With a mission rooted in authenticity and service, she’s using every lyric, look, and live show to build a world where creativity, confidence, and community reign.

In a time when the industry is flooded, Keypsiia’s strategy is simple: be real, be consistent, and don’t stop trying.

In terms of her personal formula to success, she shared, “Do Not Stop Trying. As soon as I cut myself off from being a student, the purpose is not being fulfilled.”

Keypsiia is a believer that talent is only an inkling of how artists carve their own wave in music. She attributes personality and storytelling to how fans can relate to the artists, sharing that being your best self is the ideal way to connect.

“The people will attach and stay connected to what’s real… and no one can do Keypsiia.”

Believe it.

To keep up with Keypsiia’s movement, be sure to follow her here.

Next Wave: Jahi Gilkey

freewarren — Mon, 05 May 2025 08:41:00 +0000

“I’m not just here to make noise, I’m here to make frequency,” Jahi tells us. “Everything I create is an offering—from the heart, for the people.”

Jahi describes his sound as hood philosophy. Think trap bounce laced with ancestral wisdom and spiritual elevation. His movement, “Fruit Music,” nourishes more than ears. It feeds souls.

“I’m not here to preach—I’m here to remind folks of their power, their purpose, and their potential,” he explains.

Jahi’s single “Law of Attraction” has been on repeat, reminding listeners of their internal power with uplifting affirmations and wise reminders. His art is rooted in legacy and love, calling in dreamers, visionaries, and overcomers who believe in compassion, growth, and soul nourishment.

His inspirations range from Tupac’s poetic rebellion to Earth, Wind & Fire’s celestial harmonies, and Outkast’s cosmic Southern eccentricity. But Jahi’s evolution as a creator came from surrender.

“I stopped chasing perfection and started honoring growth,” he shared. “Every song, every visual, every line is me processing something, releasing something, or speaking life into something.”

Photo Credit: Mark D. Bey

Photo Credit: Mark D. Bey

Beyond the booth, he’s a servant-leader, whether teaching in classrooms or pouring into his community. “I show people you can be creative, conscious, and cool at the same time. It’s God work, really.”

In an industry driven by algorithmic noise, Jahi moves at the rhythm of his spirit. The month of May puts a spotlight on Mental Health Awareness and Jahi explains why mental wellness an afterthought isn’t. Instead, it’s a sacred altar. Meditation, journaling, skating, and “creating without pressure” keeps Jahi grounded.

“Sometimes my music saves me first, then it goes out and saves somebody else,” Jahi adds. “That’s the sacred part—it’s not just expression, it’s exchange.”

When we asked Jahi what he’s most thrilled for as he continues pursuing his art, he answered with excitement to bring fruit music to the world.

“I’m just excited to see the seeds I plant in people become trees that bear their own fruit,” Gilkey answered. “’m excited to create worlds. I want “Fruit Music” to turn into something global. I’m excited to build a legacy that uplifts people long after I’m gone. And to connect with other visionaries who move with love, strategy, and soul. The future is golden, and I’m walking in alignment.”

As he continues to cultivate this movement with intention and depth, Jahi leaves us with this: “Don’t chase the wave, become the current. Treat your art like a sacred mission, not a trend. Study the greats, but don’t copy, create. Protect your energy, trust divine timing, and never be afraid to be different, which is just being yourself. The world doesn’t need another version of what already exists. It needs you, the most unapologetic, highest-frequency version of you.”

Stay tapped in—because Jahi isn’t just next up. He’s here to feed a generation. Be sure to follow his journey here.

Photo Credit: Darlene Desmangles

Photo Credit: Darlene Desmangles