Next Wave: Britni Ariel
Written By: Tamiko Hope
As a passionate singer, songwriter, guitarist and performer, Britni Ariel conquers every stage and heart that experiences her unique mix of cool sophistication and soul. Britni, possessing an undeniable quality that separates her from her contemporaries, is a product of Roswell, GA, a suburb on Atlanta’s Northside. From an early age, the gifted artist with an ability to touch people with her magical voice, placed a great emphasis on values such as discipline, hard work and perseverance.
Her grand artistic ambitions began when she was a young teenager performing in local shows and musicals. Britni was raised on an eclectic mix of musical genres that include neo-soul (Lauryn Hill), r&b (Brandy, Usher), pop (Mariah Carey) and soul (Amy Winehouse). These cultural icons have played a pivotal role in shaping her versatility and vulnerability as a vocal narrator and musician.
Those influences led to Britni drawing inspiration to experiment with different creative formulas to interpret stories with honest emotions that authentically connect with people.
As she continued to develop her own distinct style and sound, Britni gave herself space to mature by attending and graduating from Georgia State University. She obtained a degree in Communications and Music. Prior to getting her traditional education, Britni also gained real world experience on the other side of the industry working behind the scenes at music venues, recording studios, publishing companies and independent labels.
While she continued to study her craft and nurture her creativity, encompassing writing new content and evolving as an artist and human being, Britni became a student of the game. During this period of self-discovery, she landed an administrative position at an independent music management and publishing company where she helped to assist the careers of major hip-hop clients such as Metro Boomin, Sonny Digital, Tasha Catour and others.
The opportunity broadened her musical horizons and ignited her own entrepreneurial pursuits. In 2018, she founded Britni’s Bandwagon, an artist development and event production company. In this new professional role, she connected and coached independent producers, artists and songwriters and cultivated new spaces for creators to make music and organic connections. The following year, she established a publishing company, Bandwagon Publishing, and began vocal producing and songwriting with artists in addition to curating her audible art.
In 2020, Britni released her debut single "Secret Lover,” co-produced, written and vocally produced by her. She also debuted a fresh new sound, which was a genre-blend of soul and pop; both nostalgic and refreshing. With Britni’s storied resume in the music business, composing lyrics, producing vocals and entertaining, she’s determined to build her legacy as a ‘Jill of all trades,’ one song at a time.
In 2023, she released her latest single, “FEARS,” that tells the story of moving past fears of success and failure, halting comparison and letting go of other’s opinions in order to chase your wildest dreams. Through releasing music, she wants to also release any inhibitions that prevent her from bringing her best self to her art. “I bring love, the power of live instrumentation, storytelling and positivity to r&b and soul music.” Building an empire and impacting lives in the process, Britni’s is a bandwagon we suggest that you jump on.
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